Essays about: "brand relationship marketing"
Showing result 26 - 30 of 222 essays containing the words brand relationship marketing.
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26. Permission-based Email Marketing for Customer Engagement : A qualitative study on how email marketing and relational factors influence consumers' non-purchase behaviors
University essay from Umeå universitet/FöretagsekonomiAbstract : Email marketing is not a new concept within marketing, it has been used by companies as a cost-effective way to incentives purchases for decades. However, during the past few years, there was a shift in the way email can be used. READ MORE
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27. Social media use in science-based entrepreneurship : A qualitative study of Swedish science-based entrepreneurial firms utilizing social media in the initial stage of venture development
University essay from Umeå universitet/FöretagsekonomiAbstract : This degree project examines the role of social media for science-based entrepreneurial firms in the initial stage of the venture. Social media in entrepreneurship is an emerging phenomenon that has gotten increased attention from scholars. READ MORE
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28. Can the choice of CSR activity hide your sins? CSR congruence effects on brand attitude of 'sin' firms.
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Corporate social responsibility and its impact on brand attitude have during the past years witnessed extensive research. However, research on CSR and its implications within sin industries has been sparsely conducted. Simultaneously, CSR is becoming a more widely used corporate tool within firms operating in such industries. READ MORE
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29. I will find you... But will I influence you? : A quantitative study on influencer endorsements impact on brand loyalty
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Brand loyalty is an essential asset for brands as it helps brands to build a strong brand. Therefore, brands invest a significant amount of money in their marketing efforts and strategies to create and maintain brand loyalty in an ever-competitive market. READ MORE
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30. The relationship between sports marketing & consumers purchase intention
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 22/01/12 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Amelia Seeholm Sohrab Haidari Viktor Nilsson (95/11/02) (93/01/08) (96/02/26) Title: The relationship between sports marketing and consumer purchase intention. Supervisor: Noushan Memar Keywords: Sports Marketing, Strategic Alliances, Consumer Purchase Intent, Marketing Funnel Research Question: What generates a positive attitude in the consumers towards brands at sponsored events? Purpose: Explore the sports marketing at sponsoring events and investigating whether the result of strategic alliances such as sponsorship activities at events are leading the consumer of the event into becoming consumers of the companies’ brands. READ MORE