Essays about: "business model and strategic management process for sme"

Showing result 1 - 5 of 8 essays containing the words business model and strategic management process for sme.

  1. 1. Framework for measuring the effectiveness & efficiency of supply chain resilience strategies for supply chain disruptions caused by the Covid-19 pandemic in the purchasing process of food supply chains : A multiple interview study of food retailers

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Chelsea Carroll-Melzer; Luisa Marie Reuter; Joakim Åkesson; [2022]
    Keywords : supply chain resilience strategy; supply chain disruption; Covid-19 pandemic; supply chain effectiveness; supply chain efficiency; performance measurements; key performance indicator; food supply chain; food retailers; purchasing process; operational purchasing;

    Abstract : Background & aims: Prior research has, due to the ongoing Covid-19 pandemic and the resulting supply chain (SC) disruptions, increased the level of investigations in the field of SC resilience strategies. Even though many studies have been conducted within the field, little is known about the effectiveness and efficiency of those strategies. READ MORE

  2. 2. Examining Strategic Planning and Use of Intellectual Capital through Spectacles : A study on how small businesses implement intellectual capital into their strategic planning using cases of independent optical firms

    University essay from Umeå universitet/Företagsekonomi

    Author : Piia Hyytiä; Emma Karvik; [2020]
    Keywords : Strategic Planning; Intellectual Capital; SME; Implementation; Management; Optical Industry; Accounting;

    Abstract : In the business world of today and the knowledge-based economy that we are living in, with challenges such as digitalization and globalization, traditional sources of competitive differentiation are being stripped away. Due to this more businesses have started realizing their core capability to be the invisible assets of their firm rather than the visible ones. READ MORE

  3. 3. Exploring marketing activities to strengthen brand equity within an SME : a case study on the company PAUL och THOM

    University essay from SLU/Dept. of Economics

    Author : Kim Meyer; [2018]
    Keywords : branding; brand building; brand equity; brand management; marketing;

    Abstract : Small and Medium sized Enterprises (SMEs) are often researched through the perspectives and theories created from studies of large organizations. This constitutes the basis of a theoretical problem when studying SMEs. READ MORE

  4. 4. CSR Integration in SMEs : An Exploratory Study of Corporate Sustainability and Corporate Social Responsibility in SMEs in the Nordic Countries

    University essay from Umeå universitet/Företagsekonomi

    Author : Vasilia Gainulina; Anton Setiawan; [2017]
    Keywords : Corporate Social Responsibility; Corporate Sustainability; CSR Integration; Small and Medium-Sized Enterprises; CSR in SMEs; Mixed Methods; CSR Stage Model;

    Abstract : The importance of addressing the topic of sustainable development has been widely acknowledged, and the researchers call for future studies that would develop new perspectives on integrating sustainability in the business context. Currently, most of such studies focus on large companies, whereas it has been shown that the impact of SMEs on the economy, the society and the environment is also significant. READ MORE

  5. 5. Managing service innovation in SMEs – identified barriers and a two-node innovation process

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Dann C. Haimovitch; [2015]
    Keywords : ;

    Abstract : The service sector is steadily increasing in the worldwide economy, but still, innovation research mainly focuses on tangible products and systems. The purpose with this thesis is to contribute to the blurry boundary between research on product development and service development, by identifying barriers to manage a service innovation process and specifically how a service innovation process shall be adapted to Small and Medium Enterprises (SMEs) providing Knowledge Intensive Business Services (KIBS). READ MORE