Essays about: "buyer behavior towards"
Showing result 1 - 5 of 9 essays containing the words buyer behavior towards.
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1. Evaluation of different machine learning models for the prediction of electric or hybrid vehicle buyers and identification of the characteristics of the buyers in the EU
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : The main goal of this thesis is to evaluate different machine learning models in order to classify buyers of an electric or a hybrid vehicle and to identify the characteristics of the buyers in the European Union. Machine learning algorithms and techniques were adopted to analyze the dataset and to create models that could predict, with a certain accuracy, the customer’s willingness to buy an EV. READ MORE
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2. The Value of Personal Communication VS Performance in Supplier Relationships in a Digital Era : A Multiple Case Study Explaining the Online Organizational Buying Behaviour in Sweden & UK when Purchasing Display Material
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Problem: The increasing online operations of the B2B market has led to companies being able to operate all over the world, making them exposed to various markets with different preferences of supplier relationships. For that reason, it is important for companies to consider aspects such as digitalization, culture and buyer-seller relationships when conducting business with foreign companies. READ MORE
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3. The Car Industry's Change in the Last Decade - A case study on consumer and dealer behavior
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : During the last decade the number of visits an average car buyer makes to car retailers has drastically decreased from five (in 2005) to 1.3 (in 2013). Currently, there is no academic research as to why this change has occurred. READ MORE
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4. Safeguarding compliance with supplier codes of conduct : Investigating how buying organizations ensure the compliance of suppliers with higher bargaining power
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : An increasing number of companies are using Supplier Codes of Conduct to ensure socially responsible behavior in their supply chains. Previous research on SCCs have focused on powerful brand owning multinational corporations and have concluded that a cooperative approach, the cooperation model, has yielded better results than a more traditional approach based on monitoring and sanctions, the compliance model. READ MORE
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5. The Future is Female : A Study of Young Chinese Women's Behavior towards Luxury goods
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : Purpose: The purpose with this paper is to improve the understanding for companies on what influences female Chinese consumers in the age 20-25 year old to buy luxury goods. Research question: What behaviors do 20-25 year old Chinese women consumers have in relationship to luxury goods? Method: The study is mainly consisting of a quantitative web-survey that consists of 100 respondents. READ MORE
