Essays about: "buyer insight."

Showing result 16 - 20 of 21 essays containing the words buyer insight..

  1. 16. Book Cover Process - some Swedish publishers work with authors and designers in the creation of book covers

    University essay from Institutionen för teknik och naturvetenskap; Tekniska högskolan

    Author : Kristi Day; Elin Gunnarsson; [2011]
    Keywords : ;

    Abstract : The market for book publishing has changed over the past years. Now the publishers has more pressure on them the to make a profit and every book must now be an economic investment. Meanwhile, more and more new publishers that start up their businesses and every year the competition gets tougher. READ MORE

  3. 17. Impact of Culture on Mobile Phone Purchasing A Comparison between Thai and Swedish Consumers

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Siraporn Wongdatengam; Panjaporn Kruapanichwong; [2011]
    Keywords : Cross culture; consumer behavior;

    Abstract : “Mobile phones as a communication technology fits into culture rather than imposes on a culture” (Xin, 2006).Therefore, the main purpose of this research was to investigate and to understand the impact national culture has on mobile phone buyer behaviour of Thai and Swedish consumers. READ MORE

  4. 18. Environmental supplier evaluation - major factor in greening the supply chain : A case study of Kinnarps

    University essay from

    Author : Ion Ilovan; Ala Sochirca; [2010]
    Keywords : ;

    Abstract : Environmental concerns challenge the current business world by questioning the way companies operate and impact the environment and by raising the awareness over the need of radical changes. The process of greening the supply chain involves greening all chain components and it contests the obsolete idea of simple reverse logistics. READ MORE

  5. 19. Strategic Fit in Mergers and Acquisitions : A Case Study of Volvo Cars

    University essay from IHH, Företagsekonomi

    Author : Gustav Scott; Per Stohm; Daniel Oxelman; [2008]
    Keywords : ;

    Abstract : Today’s business world hosts a phenomenon, a way to expand business activities by con-solidating or buying another company, so called Mergers or Acquisitions (M&As). It is a way to grow quicker and enter new markets than otherwise would not have been possible without M&As. READ MORE

  6. 20. Supplier Development within Dyadic Relationships in the Swedish Furniture Retail Industry

    University essay from Ekonomihögskolan, EHV

    Author : Amra Kemura; Gesa Behrens; Canan Celik; [2006]
    Keywords : supplier development; swedish furniture retail industry; dyadic relationships;

    Abstract : Globalization and associated economic changes have led to a lot of opportunities and hazards that companies are facing. Especially the increased role of customer demands and the interconnected shift from seller markets to buyer markets were the driving factors and incentives for the research work of this Master Thesis. READ MORE