Essays about: "buyer insight."

Showing result 6 - 10 of 21 essays containing the words buyer insight..

  1. 6. Content with Content? : A qualitative study on the implementation, maturity and future of inbound marketing strategies in the Swedish B2B sector

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Adam Halldén Carlsson; Axel Dahlin; [2018]
    Keywords : B2B; Inbound Marketing; Digitalisation; SEO; SEM; Content Marketing; Buyer-Seller Relationship;

    Abstract : Background: There is a knowledge gap in the B2B-businesses adoption of inbound marketing strategies. The B2B sector has a substantial economic impact on the society and their marketing activities need to adapt towards the digital era. In the Swedish market, this has not yet been sufficiently researched up until this point. READ MORE

  3. 7. Under ytan : hur designa naturpool för privat trädgård?

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Nilgun Fernehall; [2017]
    Keywords : vatten; baddamm; ekologisk pool; biologisk rening; vattendesign; vattenväxter; vattenträdgård;

    Abstract : Det här arbetet undersöker naturpooler, ett begrepp som jag kom i kontakt med under kursen företagsekonomi andra året på trädgårdsingenjörprogrammet, då vi skulle ha en fiktiv affärsidé att arbeta med. I jakten på inspiration till trädgårdsprojekt hittades en ny värld. Världen med naturpooler. READ MORE

  4. 8. Risk Assessment and Mitigation Strategies : Suppliers and Retailers in the Swedish Organic Food Market

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Grégoire Bocquillon; Martin Ekallam; [2016]
    Keywords : organic food supply chain risk assessment risk mitigation strategies swedish organic market;

    Abstract : Abstract Background: Consumer interest and demand for healthy and ecologically produced local food has led to a high market demand that local production cannot meet. Product attributes of perishability and short life cycles ensure that even local supply chains are challenging to manage. READ MORE

  5. 9. Skapande av varaktiga relationer mellan en inköpsorganisation och leverantörer

    University essay from SLU/Dept. of Forest Products

    Author : Lina Magnusson; [2016]
    Keywords : fallstudie; interaktion; kommunikation; relationsmarknadsföring; semistrukturerad intervju; skogsägare; tillit; tjänstedominerande logik; upplevd tjänstekvalitet; case study; communication; forest owner; interaction; perceived service quality; relationship marketing; semi-structured interview; service dominant logic; trust;

    Abstract : Den svenska skogsindustrin utgör en viktig hörnsten för landets välfärd. För att industrierna ska vara verksamma krävs tillräckliga volymer av skoglig råvara, vilket kan innebär att skogsbolagen hamnar i en beroendeställning gentemot de privata skogsägarna. READ MORE

  6. 10. Secondary Buyouts

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Marnick Maassen; Simon Ramsén; [2016]
    Keywords : Secondary Buyouts; Operating Performance; Private Equity; Specialization; Value Creation Potential; Business and Economics;

    Abstract : This paper examines the effects of a Private Equity (PE) firm’s specialized investment strategy on the post-secondary buyout (SBO) operating performance of the portfolio company. SBOs are financial transactions in which both the buyer and seller are PE firms. READ MORE