Essays about: "case study fashion industry"

Showing result 1 - 5 of 180 essays containing the words case study fashion industry.

1. 1. Stitching Sustainability: Exploring the Dynamics of Slow Fashion: A qualitative content analysis of how two Swedish fashion companies operate in practice in relation to a slow fashion framework

   University essay from Göteborgs universitet/Institutionen för globala studier

   Author : Olivia Malvebo; [2023-10-25]
   Keywords : Slow fashion; fashion industry; supply chain; globalization; gap; consumerism; green critiques of development; Filippa K; Nudie Jeans;

   Abstract : Collective research indicates that the global fashion industry faces extensive challenges within the objective of a just and sustainable development and clarifies the need for slow production and consumption. Slow fashion is both a movement and a theoretical concept aiming to do this, where slow is not time- but quality-based. READ MORE

3. 2. Beauty and the Digital Beast: An exploratory study on what variables are affecting the process of digitalization within retail and why the beauty industry is lagging behind

   University essay from Lunds universitet/Produktionsekonomi

   Author : Frida Wiberg; Alexandra Kjellman; [2023]
   Keywords : Mixed methods research; Case study; Retail; Digitalization; Beauty Industry; Abductive Research; Technology and Engineering;

   Abstract : This master thesis project applies a mixed methods approach to fulfill the purpose of exploring how and in what ways digitalization transforms different retail categories. A theoretical framework is formulated using existing theories and research, from which four key variables are identified: distribution, interaction, competition and product offering. READ MORE

4. 3. The Fast Fashion Business Model vs. Environmental Sustainability: A Case Study of Stronger

   University essay from Jönköping University

   Author : Hermon Tesfay; Tilde Herrlin; [2023]
   Keywords : fast fashion business model; environmental sustainability; sustainable fast fashion brand; sustainable decision-making;

   Abstract : The fast fashion industry is considered to be the second most polluting industry in the world, facing many challenges regarding environmental sustainability. Due to the rising interest and awareness in environmental sustainability, this study was conducted to discover how fast fashion companies make decisions regarding environmental sustainability and how these decisions are affected by the fast fashion business model. READ MORE

5. 4. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lucas Holmqvist Adolfsson; Gustaf Johnsson Wallin; Erik Bergtoft; [2023]
   Keywords : Co-Branding; Brand Equity; Brand Awareness; Brand Loyalty; Brand Associations; Perceived Quality; Relative Pricing; Luxury Fashion; Case Study; H M; Balmain; Adidas; Gucci; Fendi; Versace; Business and Economics;

   Abstract : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). READ MORE

6. 5. Impact of Metaverse on Marketing Communication : A case study of the fashion industry

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Resty Nabukalu; Ambrosena Wanjohi; [2023]
   Keywords : Metaverse; Marketing communications; fashion industry; Virtual Reality VR ; Augmented Reality AR ; Avatars; Non-fungible tokens NFTs ;

   Abstract : .... READ MORE