Essays about: "case study hofstede"

Showing result 21 - 25 of 43 essays containing the words case study hofstede.

1. 21. Cultural entry barriers for SMEs : An exploratory study of cultural entry barriers for foreign SMEs entering Japan 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Gautam Billore; Jakob Engkvist Borg; [2014]
   Keywords : Entry barriers; cultural barriers; SMEs; Japan market;

   Abstract : Purpose: The purpose of this paper is to study the cultural barriers faced by Small and Medium Enterprises (SMEs) in entering Japanese market and to see how the successful companies have overcome the barriers. Design/methodology/approach: An exploratory case study with qualitative research through semi-structured interviews (telephonic and Skype) with foreign SMEs in Japan. READ MORE

3. 22. Industrial Codes of Ethics in Multi-Ethnic Environments : The Case of the Crimean Tourism Industry

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Alan Duggan; [2014]
   Keywords : Codes of Ethics; Corporate Responsibility; Crimea; Hofstede; Sustainable Development; Ukraine; ;

   Abstract : The study of ethical practice in tourism among scholars and decision makers alike has blossomed over the pastten years. Urged on by the emergence of niche tourism marketing campaigns in sustainable tourism and by a widerglobal trend toward increased corporate transparency, the questions of motivating and maintaining ethical practicein one of the world’s most influential industries has received evermore attention in academia and the policydevelopment environment. READ MORE

4. 23. Identifying Barriers with Joint Venture Implementation : Empirical Evidence on Petia

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Biro Lotti; Carl Axén; Erik Mosher; [2014]
   Keywords : Developing countries; Emerging markets; Bulgaria; Low-cost countries; International expansion; Low-labor costs; PESTEL Analysis; Cultural Dimensions; Joint Venture; Legal factors; Barriers to entry;

   Abstract : In order for the companies to continue existing and stay competitive in today’s business world, they must go international. More and more researchers are stating how all companies should expand to new and existing markets. Emerging markets are showing more and more potential for growth and customer demand. READ MORE

5. 24. Eat the food, drink the booze and settle the deal! : A study of intercultural differences in China from a Swedish B2B perspective

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Nathalie Svedberg; Tim Svensson; [2014]
   Keywords : China; B2B; Business culture; Hofstede; Cultural diversities; Business relations;

   Abstract : Background: China is today regarded as Sweden’s most important business partner in Asia. Even if there are cultural differences between Sweden and China the intercultural distance has successively decreased. One of the reasons is the globalisation. Another reason is the consecutive development of Swedish-Chinese relations. READ MORE

6. 25. Health Services Marketing in a Cross-Cultural Environment: Elekta in Hong Kong

   University essay from Avdelningen för ekonomi

   Author : Stefan Gutehall; [2013]
   Keywords : Services marketing; Internationalization; Hong Kong; Culture; Adaptation; Standardization;

   Abstract : Aim: The aim of this research is to explore how the process variables adaptation/standardization, trust and networks are utilized when handling the service characteristics heterogeneity and intangibility when services are introduced in new culture, in this case in Hong Kong. Method: The method chosen for the study was case study and primary qualitative data collection was made through semi-structured interviews with seven key persons at Elekta. READ MORE