Essays about: "case study methodology secondary data"

Showing result 1 - 5 of 225 essays containing the words case study methodology secondary data.

1. 1. An inventory optimization toolbox in SMEs

   University essay from Göteborgs universitet/Graduate School

   Author : Jakob Olofsson; Johan Persson; [2023-07-03]
   Keywords : ;

   Abstract : Introduction - The globalization of e-commerce and the emergence of supply chains have allowed SMEs to join in shaping the global economy. Although SMEs contribute a lot to global development, they usually experience a number of challenges in their daily operations affecting their profitability and performance. READ MORE

3. 2. Role of CSR and Brand Image : A qualitative study on IKEA

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Arefa Islam; [2023]
   Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

   Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

4. 3. Rising Stars: Unleashing the Entrepreneurial Drive of Generation Z : An Exploratory Qualitative Case Study On Entrepreneurial Motivation of Generation Z

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Julia de Geus; Lina Wennberg; [2023]
   Keywords : Entrepreneurship; Generation Z; Motivation;

   Abstract : Background: From 2020 onwards the business environment has changed more than ever, and a new generation is making its way into the workforce. After the Covid-19 pandemic and digitalization created a new normal with hybrid and remote working structures, the wish for flexibility in the work environment has increased among Generation Z. READ MORE

5. 4. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Dimitra Papangeli; Ella Martell; Michaela Sorle; [2023]
   Keywords : Strategic Brand Management; Kapferer’s Brand Identity Prism; Brand; Gaming Industry; Blizzard Entertainment; Online Community; Online Brands; Online Game Brands.; Business and Economics;

   Abstract : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. READ MORE

6. 5. The Underdog Brand Position

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Diogo de Lima; Darragh Moorhouse; Can Üner; [2023]
   Keywords : Underdog; Underdog Brand; Underdog Brand Positioning; Brand Positioning; Brand Strategy; Branding; Rhetoric; Brand Identity; Brand Image; Communication; Top Dog; Business and Economics;

   Abstract : Title: The Underdog Brand Position Date of Seminar: 31-05-2023 Course: BUSN39 Degree Project in Global Marketing Authors: Diogo de Lima, Darragh Moorhouse & Can Üner Advisor: Mats Urde Key words: Underdog, Underdog Positioning, Branding, Rhetoric, Identity, Communication, Image, Top Dog. Purpose: The purpose of this paper is to explore the Underdog Brand Position (and its link to Rhetoric) to understand What is an Underdog Brand Position, How are Underdog Brand Positions Used and Why and When is an Underdog Brand Position a viable strategy. READ MORE