Essays about: "Can Üner"

Found 4 essays containing the words Can Üner.

  1. 1. The Underdog Brand Position

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Diogo de Lima; Darragh Moorhouse; Can Üner; [2023]
    Keywords : Underdog; Underdog Brand; Underdog Brand Positioning; Brand Positioning; Brand Strategy; Branding; Rhetoric; Brand Identity; Brand Image; Communication; Top Dog; Business and Economics;

    Abstract : Title: The Underdog Brand Position Date of Seminar: 31-05-2023 Course: BUSN39 Degree Project in Global Marketing Authors: Diogo de Lima, Darragh Moorhouse & Can Üner Advisor: Mats Urde Key words: Underdog, Underdog Positioning, Branding, Rhetoric, Identity, Communication, Image, Top Dog. Purpose: The purpose of this paper is to explore the Underdog Brand Position (and its link to Rhetoric) to understand What is an Underdog Brand Position, How are Underdog Brand Positions Used and Why and When is an Underdog Brand Position a viable strategy. READ MORE

  3. 2. Sky is The Limit...or is it?: American Airlines AAirpass Case

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Darragh Moorhouse; Hanna Åstrand; Can Üner; [2023]
    Keywords : American Airlines; Corporate; Brand Management; Aviation; Airpass; AAirpass; Reputation; Case; Business and Economics;

    Abstract : This article investigates American Airlines AAirpass offering. The aim of this case study is to outline the background as to why American Airlines opted to run this offering, examining the decision making and implications. This case also includes teaching notes and a PowerPoint presentation.. READ MORE

  4. 3. Between Self-Determination, Consistency and Rights Protection: Process-Based Review in Expulsion Cases under Article 8 of the European Convention on Human Rights

    University essay from Lunds universitet/Juridiska fakulteten; Lunds universitet/Juridiska institutionen

    Author : Jakob Martna; [2023]
    Keywords : European Court of Human Rights; European Convention on Human Rights; Article 8 Right to respect for private and family life ; Process-based review; Political self-determination; Protection of rights; Consistent application; Law and Political Science;

    Abstract : This thesis examines the practice of the European Court of Human Rights to decide expulsion cases implicating migrants with criminal record under Article 8 of the European Convention on Human Rights by use of process-based review. It departs from the premise that such expulsions do not violate absolute rights but constitute interferences with a qualified right, which allows for infringements necessary in a democratic society. READ MORE

  5. 4. Political Leaders As Archetypal Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Helena Abrahamsson; Can Üner; Sarah Keppler; [2022]
    Keywords : Keywords: Brand personality; Archetypes; Rhetoric; Political Brand Communication; Brand Core Framework; Social Sciences;

    Abstract : Purpose: The purpose of this paper is to explore political leaders as archetypal brands. Moreover, this study aims to add knowledge to the concept of archetypes in political brand communication. Methodology: This study combines qualitative and quantitative research. READ MORE