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Showing result 1 - 5 of 63 essays matching the above criteria.

1. 1. THE GLOBAL BRAND AS A HEADQUARTERSUBSIDIARY DYNAMIC - A SINGLE CASE STUDY ON THE DYNAMICS OF INFLUENCING A GLOBAL BRAND

   University essay from Göteborgs universitet/Graduate School

   Author : Thomas Hendrik Kok; Nicholas P. Kähr; [2023-07-19]
   Keywords : Global Brand; Charter; Mandates; Headquarter Subsidiary Relationships; IR Framework; Corporate Branding; Case Study;

   Abstract : The topics of headquarter subsidiary relationships, global branding, and subsidiary charter and mandates all are widely studied fields. However, there seems to be a gap in bridging these fields of study. READ MORE

3. 2. How will services change MNC’s business models under a circular economic background?

   University essay from Göteborgs universitet/Graduate School

   Author : Zhe Yu; [2023-07-19]
   Keywords : Circular Economy; Linear business model; Circular business model; Product-Service system; Business Model Canvas; Product; Service; Value chain; Sustainable;

   Abstract : The subject of this research is to find out how the MNCs can change from a traditional product-oriented business to a more service-oriented business. The study discusses and analysis on three types of product-service systems, under the structure of Business Model Canvas, with consideration of the previous studies, and aims at covering the entire MNC value chain. READ MORE

4. 3. Co-construction of Leadership in an Intercultural Context from a Follower’s Perspective : A Qualitative Case Study in the Finance Industry about the Dyadic Relationship between Manager and Employee

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Kaat Cromphout; Floris Ruttenberg; [2023]
   Keywords : Co-constructing Leadership; Follower Behaviour; Leader Behaviour; Leadership; Followership; Leader-Follower-Relationships; Intercultural Communication; Dyadic Relationships; Constructive Followership;

   Abstract : Introduction: The co-construction of leadership is a relatively new theoretical concept thatis growing in demand in the field of science. Since our global workforce becomes moreheterogenous and attitudes towards leader-follower relationships evolve, a successfulinteraction between leaders and followers becomes more central to the overall functioningof an organisation. READ MORE

5. 4. Africa’s Readiness to Welcome Foreign Businesses : A study of Multinational Corporations (MNC) market selection and choice of entry into Emerging Frontier Markets in Africa (EFMA)

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Aiseosa Racheal Oshodi; [2023]
   Keywords : Emerging Frontier Market in Africa; Emerging Market; Frontier Market; Choice of Entry Mode; Multinational Corporation MNC ; Internationalization Strategy; Market Selection.;

   Abstract : The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. READ MORE

6. 5. The Decision-Making Process of Foreign Direct Investment in Singapore - A multi-case study on three Swedish multinational corporations and Sweden’s Ambassador

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Anna Bahrke; [2023]
   Keywords : Multinational Corporation; Foreign Direct Investment; Singapore; Eclectic Paradigm; OLI framework; Decision-Making Process; Business and Economics;

   Abstract : Even though the eclectic paradigm was founded approximately 50 years ago, it remains among the leading frameworks for firms determining whether to engage in foreign direct investment (FDI). The framework asserts that multinational companies (MNCs) only will engage in FDI if they have ownership, location, and internalization advantages. READ MORE