Essays about: "case study of ikea product"

Showing result 16 - 20 of 38 essays containing the words case study of ikea product.

1. 16. Offline Stock-Outs in an Omnichannel Context: Assessing Consumer Behavior in a Digitalized Retail Landscape - a Case Study of IKEA

   University essay from Göteborgs universitet/Graduate School

   Author : Caroline Hedlund; Emelie Andersson; [2017-06-30]
   Keywords : stock-outs; consumer behavior; omnichannel; digitalisation; retailing; IKEA;

   Abstract : Controlling inventory levels has been an issue for retailers to deal with for a long time in order to provide the right supply at the right time and place and thus prevent stock-outs. Traditionally, this issue has mainly concerned the physical store. READ MORE

3. 17. Improving product availability: A case study at IKEA Kitchen and Dining

   University essay from Lunds universitet/Teknisk logistik

   Author : Drilon Polozani; Gabriel Vojin; [2017]
   Keywords : Product availability; In-store availability; Stock-outs; Out of stock; Root causes; Retail supply chain; Supply chain management; IKEA; Home furnishing; Business and Economics;

   Abstract : A global and still expanding leader in the home furnishing industry, IKEA, with its head office for development of the product range in Swedish Älmhult, wants to reach out to as many customers as possible. Cost efficiency has always been a driver, but in recent years an initiative on product availability has been launched, aiming to increase customer satisfaction. READ MORE

4. 18. Internal benchmark of IKEA's Sourcing Assignment processes and documents across business areas and categories - A multiple case study

   University essay from Lunds universitet/Teknisk logistik

   Author : Axel Heiskanen Nilsson; [2017]
   Keywords : Sourcing Assignment; Internal benchmark; Multiple-case study; Cross-case analysis; Internal best practice; Category management in purchasing; Category source sourcing plan; IKEA way of working; Technology and Engineering;

   Abstract : Background: The IKEA Range & Supply organisation consists of business areas (BAs) and categories. BAs work with product development toward end-customers while the material-based categories work toward suppliers with purchasing and sourcing related tasks. READ MORE

5. 19. Multichannel Segmentation vs. Demographic Segmentation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Markus Büger; Rebecca Hylkén Olsson; [2017]
   Keywords : Demographic segmentation; multichannel segmentation; product involvement; retail management; Business and Economics;

   Abstract : The aim of this study is to generate a multichannel segmentation model for high involvement products and to compare it to the widely spread demographic segmentation. In addition, the study also aims to identify demographic and psychographic profiles to provide a rich descriptive picture of the new customer segments. READ MORE

6. 20. Managing digitalization with Dynamic Capabilities - A case study on how incumbent firms are building dynamic capabilities to address digitalization

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Billy Wiljén; Reza Khalaf Beigi; [2016-09-21]
   Keywords : IT management; dynamic capabilities; options; digitalization; resources; digital innovation;

   Abstract : Digitalization has a strong impact on all industries. The emergence of new technologies, also influences both society and the economy. For product developing firms this infer a need to respond to market change and innovation in product development. READ MORE