Essays about: "case study of ikea product"

Showing result 11 - 15 of 38 essays containing the words case study of ikea product.

  1. 11. Branding strategy through storytelling in marketing : The other side of the story

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Jonathan Pykälistö; Alexander Fahlstad; [2019]
    Keywords : Brand Identity; Brand Image; Storytelling; Branding Strategy; Marketing Strategies;

    Abstract : Background - What a company wants to communicate is today more correlated to their core values and within storytelling it is no exception. Storytelling is the art of using a story in focus in televised commercials and the products are used in the peripheral. READ MORE

  3. 12. Direct Material Safety Stock Standard - A Study at IKEA Industry

    University essay from Lunds universitet/Teknisk logistik

    Author : Oskar Strömberg; Oscar Gustavsson; [2018]
    Keywords : Safety stock; safety time; safety stock under MRP; inventory control; Combining safety stock and safety time; decision support framework; Technology and Engineering;

    Abstract : Title: Direct Material Safety Stock Standard Authors: Oscar Gustavsson, Oskar Strömberg Supervisors: Gustaf Lilja, IKEA Industry Eva Berg, Division of Industrial management and logistics, Lund University Contribution: This thesis has been a complete elaboration between the two authors. Each author has been involved in every part of the process. READ MORE

  4. 13. Entering the Japanese Market : Similarities and Differences between two Swedish firms

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Robin Moritz; Zaid Jirges; [2018]
    Keywords : Network; relationships; internationalization; Japan; foreign market entry; Blankenburg; IKEA; Haglöfs; FME;

    Abstract : In this thesis we investigated the differences and similarities between a big and a small Swedish firms’ market entry process into Japan. This was done by studying the two chosen companies, IKEA and Haglöfs respectively. We conducted our research using a case study collecting data from primary and secondary sources. READ MORE

  5. 14. The impact of omni-channel retailing on demand planning for new products at IKEA

    University essay from Lunds universitet/Teknisk logistik

    Author : Emma Wilhelmsson; Henrik Persson; [2018]
    Keywords : Forecasting; demand planning; demand forecasting for new products; omni-channel; demand; e-commerce; new products; new product introduction; Technology and Engineering;

    Abstract : Background: Omni-channel retailing has led to customers becoming more demanding and less tolerant than before. For instance, customers are demanding shorter delivery times, and higher precision in deliveries. Unless retailers adapt to an omni-channel approach today, their business is likely to suffer. READ MORE

  6. 15. The User Value of Speech Recognition at Home

    University essay from Lunds universitet/Innovationsteknik

    Author : Maria Blomberg; Albert Johansson; [2018]
    Keywords : Speech Recognition; Means-End Chain; User Value; Smart Home; Voice Control; Technology and Engineering;

    Abstract : Humans have interacted using speech for thousands of years. Since the middle of last century, humans have been able to interact with computers using speech. Recent investments in speech recognition have resulted in the technology making its way into the homes of mainstream consumers. READ MORE