Essays about: "retail management"

Showing result 1 - 5 of 259 essays containing the words retail management.

  1. 1. The Effects of Gamification : Management perspective in retail

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Jonathan Axén Linderl; Marcus Wennerholm; [2022]
    Keywords : Gamification; motivation; retail;

    Abstract : This thesis describes connections between gamification theory, motivation theory, and economic performance, while also covering how managers can motivate employees. Having motivated employees has a lot of benefits, for example positive effects on the companies' financial results. READ MORE

  2. 2. The Instant Need to Shop

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Siri Lindgren; Louise Borg; [2022]
    Keywords : Instant shopping; Instagram; technology adaptation; retailer-consumer encounter; digital shopping channels; social media; retail industry; Social Sciences;

    Abstract : Abstract Title: The Instant need to shop - A qualitative study mapping out retailers perception of instant shopping Course: SMMM40, Service Management: Master’s (Two Years) Thesis (Spring 2022) Authors: Louise Borg & Siri Lindgren Supervisor: Devrim Umut Aslan Date of submission: 2022-05-17 Key words: Instant shopping, Instagram, technology adaptation, retailer-consumer encounter, digital shopping channels, social media, retail industry Aim and research questions: The aim of the study is to examine and get an in-depth understanding of retailers' perception and usage of shopping on social media in relation to consumers and technology adaptation. The research questions for the study is: How do retailers adapt to and use instant shopping? How do retailers perceive the encounter with consumers through instant shopping? Theoretical framework: The theoretical framework that has been applied in the study are technology adaptation, technology acceptance model (TAM) and retailer-consumer interface. READ MORE

  3. 3. Exploring unregulated climate offsetting as a means for private consumers to mitigate climate change : An analysis of 15 offset claims within the food and aviation sectors

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Astrid Agering; Teodor Cervall; [2022]
    Keywords : Unregulated climate offsetting; environmental marketing; system boundaries; externality of climate change; aviation; food retail; private consumer; Oreglerad klimatkompensation; miljöpåståenden; systemgränser; klimatförändringar som externalitet; flygsektorn; livsmedelssektorn; privatkonsument;

    Abstract : Climate change has been described as “the greatest and widest-ranging market failure ever seen”. Unregulated climate offsetting has emerged as a way for consumers to internalize the externality of climate change. READ MORE

  4. 4. Take-Make-Destroy: Exploring Unsustainable Production-Consumption Systems and Policies to Address Product Destruction

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Hedda Roberts; [2022]
    Keywords : retail; sustainable consumption and production; circular economy; e-commerce; policy; Earth and Environmental Sciences;

    Abstract : The practice of product destruction, whereby retailers or manufacturers dispose of viable consumer products such as unsold goods or consumer returns, is an extreme expression of the linearity of our current production-consumption system. This qualitative exploratory study aims to uncover why companies engage in this highly unsustainable and resource-inefficient behaviour, and to explore the potential policy interventions required to effectively address the issue. READ MORE

  5. 5. Impactful Digital Transformation for Retail Employees : A Case Study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Amanda Aniansson; Sarah Ebrahimi; [2022]
    Keywords : Digital Transformation; Digital Impact; Retail; Smart Devices; Employee Efficiency; Job Satisfaction; Digital transformation; digital inverkan; detaljhandel; smart enheter; effektivitet hos arbetstagare; arbetstillfredsställelse;

    Abstract : The rapid growth of e-commerce and omnichannel retailing is redefining the role of brick-and-mortar stores. To remain competitive, retailers should leverage digital technologies without compromising the presence of frontline workers, to meet customer expectations. READ MORE