Essays about: "Demographic segmentation"

Showing result 1 - 5 of 8 essays containing the words Demographic segmentation.

  1. 1. The Power of a Sports Consumer’s Perception of Sponsoring Brands : A Study of Sports Fans’ Behavior Towards Sponsorships

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Cecilia Hansson; Hilda Jonasson; [2022]
    Keywords : Sponsorship; sports; consumer behavior; perception; market segmentation; brand equity; Sponsring; sport; konsumentbeteende; uppfattning; marknadssegmentering; brand equity;

    Abstract : Den internationella marknaden inom sport har de senaste åren vuxit kraftigt. Det har bidragit till att supportrar finns i olika delar av världen med en personlig bakgrund som skiljer sig från person till person, vilket påverkar deras uppfattning. READ MORE

  3. 2. Prediction of the future trend of e-commerce

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Freja Engström; Disa Nilsson Rojas; [2021]
    Keywords : ARIMA; demographics; electronic commerce; ecommerce; machine learning; market analysis; polynomial regression; segmentation; support vector regression.;

    Abstract : In recent years more companies have invested in electronic commerce as a result of more customers using the internet as a tool for shopping. However, the basics of marketing still apply to online stores, and thus companies need to conduct market analyses of customers and the online market to be able to successfully target customers online. READ MORE

  4. 3. Data Segmentation Using NLP: Gender and Age

    University essay from Uppsala universitet/Avdelningen för datalogi

    Author : Gustav Demmelmaier; Carl Westerberg; [2021]
    Keywords : Natural language processing; NLP; sentiment analysis; machine learning; demographics; demographic factors; gender; age; ethics;

    Abstract : Natural language processing (NLP) opens the possibilities for a computer to read, decipher, and interpret human languages to eventually use it in ways that enable yet further understanding of the interaction and communication between the human and the computer. When appropriate data is available, NLP makes it possible to determine not only the sentiment information of a text but also information about the author behind an online post. READ MORE

  5. 4. Key factors influencing Electric Vehicles adoption : A multidimensional meta-analysis

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Valerian Geny; [2021]
    Keywords : ;

    Abstract : Background: Over the past decade, the market for Electric Vehicles (EV) has grown from almost inexistent in 2010 to over three million vehicles sold in 2020. This market, which was for a long time considered as niche, is now quickly becoming mainstream. READ MORE

  6. 5. Site selection for small retail stores using sustainable and location-driven indicators : Case study: Starbucks coffee shops in Los Angeles

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Vadym Sokol; Kristijan Jordanov; [2020]
    Keywords : site selection; business performance; decision-making; location-driven decisions; modeling; small retail stores; sustainability; LEED; GIS; Tapestry segmentation; foot traffic; consumers; GLM; proximities; demographics; Starbucks; ESRI;

    Abstract : Site selection decisions remains a complex yet crucial process for strong business performance. Despite the extensive number of publications in this field, the emergence of new data collection technique, improved location analytics, and changes in consumers’ preferences call for testing of new models and hypothesis. READ MORE