Essays about: "characteristics of external customer"

Showing result 1 - 5 of 29 essays containing the words characteristics of external customer.

  1. 1. Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Oskar Nordström; [2023]
    Keywords : Public Relations; Corporate Communication; Digital Marketing Communication; Customer Loyalty; Inflation; Grocery Retail Operator; Grocery Retail Industry; Social Sciences;

    Abstract : During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. READ MORE

  3. 2. Aligning the Innovation Process Routines With Organizational Agility : A Case Study of a Healthcare Firm

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Constantin Catalin Ciorascu; Mohammad Alipanahi; [2023]
    Keywords : Organizational Agility; Innovation Process Routines; Types of Innovations; Healthcare; Medical Device;

    Abstract : Introduction: Traditional organizational routines for the innovation process, like the Stage-Gate Model, are often characterized by rigid and inflexible activities, limiting firms' ability to identify, develop, and commercialize software and digital/connected products and services. Examples of inflexible activities include predefined project milestones, linear progression through development stages, and a lack of iterative feedback loops. READ MORE

  4. 3. The Versatile Touchpoint: User-generated content as a new touchpoint in the customer journey

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Valeria de Leon; Miranda Ånäs; [2023]
    Keywords : Customer journey; Social commerce; Brand publics; TikTok; Customer experience; Customer engagement; Netnography; Business and Economics;

    Abstract : Purpose: The purpose of this study was to investigate how a new touchpoint has emerged due to the customers or potential customers sharing their customer journeys on social media through user-generated content. Methodology: This paper takes a qualitative approach where netnography research has been conducted to collect data on the social media platform TikTok. READ MORE

  5. 4. The Iterative Development Method : Its aspects and effect on innovation within new product development

    University essay from Uppsala universitet/Industriell teknik

    Author : Karl Jörgen Blakstad; Oskar Tingsborg; [2023]
    Keywords : Iterative development; Innovation; Product development; Project management; Action research;

    Abstract : An industrial product development project can be extensive and put a significant financial strain on the company that executes it, especially if the developed product underperforms. For startup companies this becomes considerably noticeable since they often have limited resources with respect to capital and personnel. READ MORE

  6. 5. Critical Factors in Early Stages of Large-Scale Agile Transformations

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : William Djursén; Saga Herlenius; [2022]
    Keywords : Agile transformation; large-scale agile; agile maturity; innovation adoption; scaled agile adoption; Roger s innovation characteristics; Agil transformation; agile i stor skala; agil mognad; innovationsadoption; adoption av scaled agile; Roger s innovationsegenskaper;

    Abstract : In recent years, product development organizations have started adopting agile methods beyond its intended application on software development as part of organizational aspirations to increase market responsiveness and decrease lead times. Such extended adoption of agile is now commonly known as large-scale agile transformation, yet case studies and research-based guidance on implementing agile at scale is scarce. READ MORE