Essays about: "Grocery Retail Industry"
Showing result 1 - 5 of 25 essays containing the words Grocery Retail Industry.
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1. Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. READ MORE
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2. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. READ MORE
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3. Shop 'till the fees drop: A quantitative study on students' perceptions and attitudes towards delivery fees
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Due to the rapid technological developments in E-commerce, an increasing amount of the Swedish population resorts to online shopping for their necessities. Thus, the Swedish online grocery retail industry has established an online presence, leading to additional shipping and handling costs. READ MORE
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4. Managing Financial Uncertainty: Swedish Grocers : A qualitative study of the impact of uncertainty on manager's financial decision-making process within Swedish grocery stores.
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Grocery stores in the retail industry, which are forms of Small and medium-sized enterprises, are particularly vulnerable to changes in the economic environment. This thesis examines how grocery store managers handle their financial management decision-making process in response to uncertainty. READ MORE
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5. Sustainable Effects of Technological Innovation on Business Models : A Case Study on AR in the Grocery Industry
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : In the growing digitalization of the grocery industry, it is necessary for traditional grocery retailers to adapt their business models to the new digital era. Augmented reality (AR) and other digital tools have proven to have the ability to transform the grocery business, and it is crucial for traditional grocers to act in order to remain competitive. READ MORE