Essays about: "Corporate Communication"

Showing result 1 - 5 of 487 essays containing the words Corporate Communication.

  1. 1. ENVIRONMENTAL RESPONSIBILITY AND THE AUTOMOTIVE SECTOR A Critical Discourse Analysis of the Sustainability Reports of Volvo Cars

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Sara Battistella; [2023-02-01]
    Keywords : automotive; critical discourse analysis; environment; organisational communication; sustainability; sustainability reporting; swedishness; Volvo Cars;

    Abstract : Companies communicate the impact of their corporate activities through sustainability reports, disclosing their environmental engagement. Critical studies on sustainability reporting have highlighted that environmental reporting practices participate in the construction of the definition of environmental responsibility. READ MORE

  3. 2. CSR communication and the use of recycled synthetic fibres in the fashion industry: A content analysis study of two Swedish fashion brands

    University essay from Lunds universitet/Miljövetenskaplig utbildning; Lunds universitet/Centrum för miljö- och klimatvetenskap (CEC)

    Author : Linn Löfling; [2023]
    Keywords : recycled synthetic fibres; fast fashion; slow fashion; CSR communication; Earth and Environmental Sciences;

    Abstract : The fashion industry is one of the largest contributors to environmental issues and has a significant part of plastic production due to the use of synthetic fibres. Much scientific research indicates that the fast fashion model is a significant part of using synthetic fibres; however, slow fashion brands are also using the fibres. READ MORE

  4. 3. Stella Artois - Brewing a better reputation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Helena Abrahamsson; Bruno Dewever; Denise Vork; [2023]
    Keywords : Reputation Management; Issue Management; Corporate Communication; Public Relations; Crisis Management; Business and Economics;

    Abstract : Imagine that it is June 19th, 2007, and you work for U.K’s largest brewery, InBev. That morning, an article appeared in The Argus titled: “City Judge Condemns ‘Wife- Beater’ Booze. READ MORE

  5. 4. Scaling With Purpose: Exploring the Dynamics of Corporate Purpose Implementation. A Single Case Study on the Role of Organizational Growth in Corporate Purpose Implementation at a Startup When Scaling

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Ebba Berbres; Nadine Alexandra Kranck; [2023]
    Keywords : corporate purpose; corporate purpose implementation; organizational growth; startup; scaling startup;

    Abstract : Corporate Purpose has emerged as an evident management trend of the 2020s. Nevertheless, the concept and its implementation in practice are still characterized by much intangibility and ambiguity. READ MORE

  6. 5. IDENTITY & TECHNO-UTOPIANISM. A Critical Discourse Analysis of Marketing Material and their Sociotechnical Imaginaries.

    University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Author : Albin Åberg; [2022-02-10]
    Keywords : Discourse Analysis; Sociotechnical Imaginaries; Marketing Technology; MarTech; Critical Studies; Identity; Techno- Utopianism;

    Abstract : This research paper sets out to investigate the messaging present in a corpus of texts gathered from Acxiom’s, an American data-analysis and ‘Identity Solutions’-company, website. The paper applies a framework of Critical Discourse Analysis informed by Theo van Leeuwen’s theory of ‘legitimations’ and analyses the findings through the theoretical framework of ‘Sociotechnical Imaginaries’. READ MORE