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Showing result 1 - 5 of 50 essays matching the above criteria.
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1. WHO’S AFRAID OF COMPLEXITY? An Exploration of the Influence of Native Language Complexity on L2 Complexity
University essay from Göteborgs universitet / Institutionen för filosofi, lingvistik och vetenskapsteoriAbstract : The matter of linguistic complexity has been widely scrutinised in the last few decades, within theoretical linguistics, as well as in second language acquisition studies. A concept introduced in the last half of the previous century, it continues to be a matter of debate in the linguistic field, as it eludes a clear-cut definition and interpretation. READ MORE
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2. Virtually Immersed in Language: a DTI Study on Rapid Neural Plasticity and Virtual Learning Environments in L2 acquisition
University essay from Lunds universitet/Institutionen för psykologiAbstract : Objective Second language learning continues to be a field of growing interest both in academia and everyday life. As such, a more comprehensive understanding of the best learning methods remains an important area of focus. READ MORE
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3. The effects of different acquisition strategies on brand equity and purchase intention
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Purpose - This study investigates the effect factors of brand equity and purchase intention for the original brand from the M&A perspective, involving two types of acquisitions (acquiring a medium image brand and acquiring a high-end image brand). The study object is a Chinese low-end automobile brand, Changcheng, who seeks to improve the brand. READ MORE
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4. Extramural English and Incidental Vocabulary Acquisition in China : On the Effects of Extramural Written English Language Media Consumption Among 2nd Year Chinese University Students
University essay from Högskolan i Gävle/Avdelningen för humanioraAbstract : The present study concerns itself with incidental acquisition of vocabulary through the consumption of English language media in an extramural setting by Chinese L1 speakers. The design of the study carried the intent to mimic an incidental acquisition through reading scenario so as to give insight into to what extent extramural English could benefit a demographic whose exposure to English outside of the classroom is low. READ MORE
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5. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.
University essay fromAbstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE
