Essays about: "click behaviour"

Showing result 1 - 5 of 17 essays containing the words click behaviour.

  1. 1. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Axel Hjerpe; Daniel Palmgren; [2023]
    Keywords : Buy-now-pay-later; Bracketing purchase behaviour; Consumer behaviour;

    Abstract : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. READ MORE

  3. 2. Making nets more acoustically visible : Floats as passive mitigation measures to reduce bycatch of harbour porpoise (Phocoena phocoena) in gillnets

    University essay from SLU/Dept. Of Aquatic Resources

    Author : Frida Rosshagen; [2023]
    Keywords : toothed whales; harbour porpoise; Phocoena phocoena; incidental capture; bycatch; fisheries; fishing gear; ; gillnet; mitigation; reduction; low-cost; passive acoustic reflector; float;

    Abstract : Incidental capture in fishing gear is today affecting at least 112 marine mammal species worldwide and for many smaller toothed whale species (Odontocete), gillnets are considered to be the largest problem. Although some effective mitigation measures exists, these are often context specific and many might be hard to implement due to reasons such as high costs and maintenance. READ MORE

  4. 3. Social Media Made Me Buy It : A qualitative study on how consumers decision- making process gets affected by social media advertising exposure in the evaluation stage of the EBM model when purchasing fashion items.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Clara Sundqvist; Svante Östholm; [2022]
    Keywords : Social Media; Consumer Behaviour; Advertising Exposure; Purchasing Decision; EBM model;

    Abstract : This thesis was conducted to better understand how consumers in Sweden are affectedin the evaluation stage of the EBM model in the context of social media advertisingexposure within the fashion industry and further to identify what factors are importantfor consumers when evaluating different options and see what type of advertisementthat is preferred. The thesis was conducted using a qualitative approach and datacollection consisted of conducting 25 in-depth semi-structured interviews withconsumers representing different parts of Sweden and 2 expert interviews to betterunderstand the retailer's perspective. READ MORE

  5. 4. Let's get moving : The effects of animated advertisements in a digital market

    University essay from Jönköping University/Tekniska Högskolan

    Author : Carl Coreback; David Krall; [2022]
    Keywords : Animation; Attention; Click-through rate; Memory; Attitude; Online Advertisements; Social media; Instagram;

    Abstract : Purpose – The purpose of this study is to analyse the differences in click-through rate, attention, memory (recall and recognition), and attitude between static and animated advertisements on the social media platform Instagram. This study addresses whether static or animated advertisements are more effective on social media. READ MORE

  6. 5. Flight Sorting Algorithm Based on Users’ Behaviour

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Qingyan Ben; [2021]
    Keywords : Ranking systems; recommendation systems; machine learning; deep learning; data balance; Rankningssystem; rekommendationssystem; maskininlärning; djupinlärning; databalans;

    Abstract : The model predicts the best flight order and recommend best flight to users. The thesis could be divided into the following three parts: Feature choosing, data-preprocessing, and various algorithms experiment. READ MORE