Essays about: "cognitive consistency"

Showing result 16 - 19 of 19 essays containing the words cognitive consistency.

  1. 16. Common Ground by Artefacts : Everyday Collaborative Manipulations

    University essay from Institutionen för kommunikation och information

    Author : Peter Ling; [2010]
    Keywords : Common Ground; Artefacts; Collaboration; Communication; Qualitative study; Artefakter; Sammarbete; Kommunikation; Kvalitativ studie;

    Abstract : This thesis explores how cognitive artefacts contribute to the process of reaching common ground within collaborative groups through a study of both Clark's theory of Common Ground and of how artefacts are understood to be used, both by individuals and as seen in distributed cognition. This was accompanied by an ethno-methodologically inspired study in the natural setting of a kitchen to observe how artefacts are used when negotiationg common ground. READ MORE

  3. 17. Sponsorship - Attitudinal Effects of Sponsorship

    University essay from IHH, Företagsekonomi

    Author : Wiktor Jansson; Ilja Johansson; Ali Mehrnoosh; [2009]
    Keywords : attitude change; brand attitude; brand image; brand recall; cognitive consistency; experiment; mere exposure effect; sport sponsorship; Brynäs IF; HV71; Stora Enso.;

    Abstract : Purpose: To investigate how attitudes of hockey supporters change towards a sponsoring company depending on fan type and team commitment. Background: Sponsorship has become a widely accepted and used as a communication tool. In Sweden, sponsoring is a large part of all advertising conducted in the country. READ MORE

  4. 18. Fairtrade - A fair trademark for ICA and Lidl?

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management); IHH, Företagsekonomi

    Author : Carolina Appelqvist; Henrik Harplinger; Christian Kindqvist; [2009]
    Keywords : brand attitude; attitude towards ad; brand attitude change; cognitive consistency; incongruence; Fairtrade; mixed method; experiment; ICA; Lidl;

    Abstract : Purpose: The purpose of this thesis is to investigate if and how the presence of Fairtrade promotion can change the attitude towards the stores, ICA and Lidl. Background: People‟s attitude towards the brand Fairtrade is predominantly positive and by providing these socially beneficial products, stores wish to strengthen their brand image by communicating their social responsibility through the message of Fairtrade. READ MORE

  5. 19. Writing in Swedish as a First Language (L1) and English as a Foreign Language (FL): A Topic-Related Functional Perspective

    University essay from Lunds universitet/Allmän språkvetenskap

    Author : Christina Nilsson Posada; [2008]
    Keywords : Psycholinguistic cognitive approach; Writing behaviour; Key-stroke logging; Linguistics; Allmän språkvetenskap Lingvistik; Applied linguistics; foreign languages teaching; sociolinguistics; Tillämpad lingvistik; undervisning i främmande språk; sociolingvistik; Languages and Literatures;

    Abstract : This presentation reports on a study of the writing behaviour of some (n=21) Swedish speaking 14-15-year olds when composing in Swedish, their first language, and in English as a foreign language. The approach taken in this study is a psycholinguistic/cognitive one using the key-stroke logging tool, ScriptLog (Strömqvist & Karlsson, 2002; Strömqvist & Malmsten, 1998, see www. READ MORE