Essays about: "communication process business"

Showing result 6 - 10 of 509 essays containing the words communication process business.

1. 6. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   University essay from Umeå universitet/Företagsekonomi

   Author : Xian Li; [2023]
   Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

3. 7. Sustainable Capital Investments : A Case Study of Production Equipment User and Supplier Cooperation in the Pharmaceutical Industry

   University essay from KTH/Produktionsutveckling

   Author : Sonja Lisa Sophia Thomaszik; [2023]
   Keywords : sustainable capital investments; Green Design; production development; hållbara kapitalinvesteringar; Grön Design; produktionsutveckling;

   Abstract : Capital investments provide both the opportunity and responsibility to design for sustainability since most of the environmental impact of a production system is determined by the design phase. However, today’s capital investment process of production lacks adaptation to sustainability needs. READ MORE

4. 8. Analysis of critical success factors for cloud ERP implementation in large companies – a comparison between consultants’ and client-side project managers’ perceptions

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Yvonne Amann; [2023]
   Keywords : nterprise resource planning; cloud-based ERP; Critical Success Factors; Challenges; Consultants; Client-side project manager; large companies;

   Abstract : Background: ERP systems constitute the technological ‘backbone’ for organisations since all business process are mapped within the system. In the recent years, there is a transition to cloud-based ERP systems that large companies consider following. READ MORE

5. 9. Value creation within a digital service platform through the lens of service-dominant (S-D) logic : A case study of Eljun’s digital payment platform

   University essay from Uppsala universitet/Industriell teknik

   Author : Lena Baum; Imge Günes; [2023]
   Keywords : value creation; value co-creation; value proposition canvas; digital platform; service-dominant logic;

   Abstract : The number of companies who base their business model on digital platforms has increased in the recent years. Successful examples of digital platforms are e.g., Airbnb, Klarna or Uber. READ MORE

6. 10. Digital Leadership Capabilities for successful Digital Transformation- Cultural perspective : How do digital leaders' experiences and perspectives on the capabilities needed for successful digital transformation in tech firms differ across different cultural contexts?

   University essay from Jönköping University

   Author : Kiran Raza; Sai Madhavi Palle; [2023]
   Keywords : Digital transformation; Digital leadership capabilities; Leadership; Digital leader;

   Abstract : Introduction: Digital transformation has had a significant impact on the way businesses operate and interact with their clients. The advent of digital technologies has brought about unprecedented changes in customer behavior, necessitating continuous adaptation and transformation to maintain competitiveness. READ MORE