Essays about: "competitive advantage theory"

Showing result 1 - 5 of 240 essays containing the words competitive advantage theory.

  1. 1. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Sameera Prasanna Rodrigo; [2024]
    Keywords : Social media; SMEs; Restaurant business; RBV theory;

    Abstract : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. READ MORE

  3. 2. Beyond borders and barriers: A qualitative study of foreign direct investment and its effect on knowledge transfer in Rwanda

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Linnea Helgegren; Astrid Viktorsson; [2024]
    Keywords : Knowledge transfer; Absorptive capacity; Social integration mechanisms; Foreign direct investment; Developing country;

    Abstract : Foreign direct investment has been considered to provide an avenue for knowledge transfer between investors and entrepreneurs. However, few studies have investigated what capacities influence the quality of cross-border knowledge transfer. READ MORE

  4. 3. HR Analytics for Competitive Advantage: Bringing organisational value while empowering the HR profession

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elin Engsfelt; Louise Rosén Fång; [2023]
    Keywords : HR Analytics; Artificial Intelligence AI ; Human Resources HR ; Legitimacy; HR Profession; HR Processes; Organisational Processes; Diffusion of Innovation Theory DOI ; Four Stages of Analytics; Isomorphism; Functions; Challenges; Business and Economics;

    Abstract : Title: HR Analytics for Competitive Advantage: Bringing organisational value while empowering the HR profession Authors: Elin Engsfelt & Louise Rosén Fång Supervisor: Rikard Larsson Problem definition: The HR profession has throughout history, and still has, a legitimacy problem, where the HR department typically becomes administrative support, rather than a strategic business partner. Purpose: Explore HR professionals' perceptions and opinions on the use of HR Analytics in their work and identify the functions and challenges that HR Analytics brings to the organisation, the HR department, and the HR profession. READ MORE

  5. 4. Locating the Effects of Emotional and Aesthetic Labor on Performance Through the Lens of Flight Attendants : —An investigative qualitative study of a low-cost and a premium airline

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Athina Spyridonos; Hala Zeeb; [2023]
    Keywords : aesthetic labor; emotional labor; employee performance; flight attendants; low-cost airline; premium airline; motivation; Herzberg;

    Abstract : This research implemented a multiple case study design to investigate the effects of aesthetic and emotional labor in the premium airline context of Emirates, in comparison to the low-cost airline context of easyJet. This was achieved through the conduct of interviews with flight attendants from each airline as they are the frontline employees who are mostly concerned with the implementation of these standards. READ MORE

  6. 5. The influence of Cultural Distances on the relationship between Motivational Practice and Job Satisfaction: A quantitative study comparing Multinational Corporations in Vietnam and Sweden

    University essay from

    Author : Linh Pham; Simon Rosén; Tran Nguyen; [2023]
    Keywords : Cultural distances; Motivation; Motivational practices; Job satisfaction; Vietnam; Sweden; MNCs; Moderation effect;

    Abstract : Background: Cultural differences provide challenges for multinational corporations, due to the differences in norms, values, and beliefs accompanying national cultures. Multinational corporations must adapt to the new environment to achieve optimal performance and attain competitive advantages. READ MORE