Essays about: "comportamiento del consumidor"
Found 2 essays containing the words comportamiento del consumidor.
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1. The Impact of Artists on consumer's behavior : A study on how artists influences on consumer's purchasing behavior in latin countries
University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap; Jönköping University/IHH, Marketing and LogisticsAbstract : Background: We currently live in a time when consumers trust more on social media and less on traditional advertising as a source of information for their purchasing decisions. Social media and traditional advertising must be integrated somehow so that marketers can communicate more effectively with their target market. READ MORE
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2. Pro-environmental Behavior in Mass Tourism : Testing manipulation techniques in tourists for "voluntary" sustainable actions
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : Five suggested experiments from tested Pro-environmental behavior change studies made in different advance economy countries were applied in the emerging economy tourist destination: Samalayuca Sand Dunes Park in Ciudad Juárez, Chih. México. READ MORE