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Found 4 essays matching the above criteria.

1. 1. Objective Analysis and Development Forecast of Vertical B2B2C E-commerce Mode

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Yuan qu; [2018]
   Keywords : E-commerce model; Vertical B2B2C e-commerce; Objective analysis; Development forecast;

   Abstract : Research background - with the popularity of the Internet and the upgrading of electronic equipment, the e-commerce mode has gained an advantageous position in the contest with the traditional business mode. E-commerce has become a necessary way for enterprises to expand the market. READ MORE

3. 2. The Internet and Marketing : A case study of SmartGuy AB. and PostNord AB

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Ashenafi Tesema Degefie; Adukwei Allotey Naa; [2013]
   Keywords : Internet Marketing; E-marketing; Business Strategy; Marketing Mix; Porter’s Five Forces Model; Competitive Forces; E-commerce; SmartGuy AB.; PostNord AB.; Posten.;

   Abstract : ABSTRACT Title: The Internet and Marketing: A case study of SmartGuy AB. and PostNord AB. Level: D-Level Final Master Thesis in Business Administration Authors: Naa A. Allotey and Ashenafi T. READ MORE

4. 3. Customer loyalty creation in the digital music portal industry.. : Looking at three countries

   University essay from Internationella Handelshögskolan

   Author : Sebastian Ljungwaldh; [2010]
   Keywords : customer loyalty; digital music; value creation; e-commerce;

   Abstract : Purpose:The purpose of this study is to investigate the most important factors for creating customer loyalty, which contribute to competitive advantage in the DMP industry.   Background: The emergence of the digital music industry in recent years has resulted in a competitive situation with new digital music portals (DMPs) entering the market. READ MORE

5. 4. What drives e-business trends? : With a focus on customer oriented trends and service digitization

   University essay from IHH, Informatik

   Author : Anton Lindholm Johnsson; [2008]
   Keywords : E-business; trends; trend drivers; service digitization; customer oriented trends;

   Abstract : In this thesis I am going to investigate the trends within e-business, what it is that drive these trends and why these drivers are of such importance. I chose this subject since I have found it very interesting and useful in my career because of the importance it embraces in today’s business world. READ MORE