Essays about: "congruity"

Showing result 21 - 23 of 23 essays containing the word congruity.

  1. 21. Tacongruity : Impact of congruent music on sales of tex-mex products in a Swedish grocery store

    University essay from Företagsekonomiska institutionen

    Author : Emelie Henning; Martin Palmcrantz; [2012]
    Keywords : consumer behavior; servicescape; in-store marketing; music; musical congruity; sensory marketing; FMCG; consumer goods;

    Abstract : This explanatory study investigated the possible causal relationship between congruent background music and consumer behavior. We studied empirically whether sales of tex-mex products was affected when congruent music was played in conjunction to the tex-mex section of a Swedish grocery store. READ MORE

  3. 22. Accumulation Area Ratio and Equilibrium Line Altitude on the Southern Patagonia Icefield, 2000 - 2010, retrieved using MODIS satellite images

    University essay from Institutionen för naturgeografi och kvartärgeologi (INK)

    Author : Gustaf Peterson; [2010]
    Keywords : Remote Sensing; Patagonia; MODIS; Glacier; Glaciology; ELA; AAR;

    Abstract : Estimations of accumulation area ratio (AAR) and equilibrium line altitude (ELA) were carried out on the Southern Patagonia Icefield. The icefield lies on the border between Chile and Argentina on the southern tip of South America. READ MORE

  4. 23. Eco-labelling on Package Tours : A study about sustainable tourism

    University essay from IHH, Företagsekonomi

    Author : Sofia Jägerlind Puuri; Martin Henriksson; Johannes Brun Johansson; [2010]
    Keywords : eco-labelling; sustainable tourism; Green Globe; Svanen; Ving; congruity theory; theory of planned behaviour; communication of eco-labels; miljömärkning; hållbar turism; Green Globe; Svanen; Ving; kongruens teori; teori om planerat beteende; kommunikation av miljömärkning;

    Abstract : Background: The tourism industry is one of the largest industries in the world, with annual revenues exceeding US$ 850 billion. Because of the size and nature of the industry, tourism is seen as one of the largest contributors to the negative effects on the environment today. READ MORE