Essays about: "consumer behaviour dissertation"

Showing result 6 - 10 of 10 essays containing the words consumer behaviour dissertation.

  1. 6. Cause related marketing : how does a cause-related marketing shape consumer perception, attitude and behaviour?

    University essay from Sektionen för Hälsa och Samhälle

    Author : Valentina Alcheva; Cai Yonggang; Zhao Lingyan; [2009]
    Keywords : cause-related marketing; consumer attitude; perception; buying behaviour; marketing communication;

    Abstract : American Express initiated a new marketing strategy twenty-five years ago. Forevery new card user the company donated one cent for the recovery of the Statueof Liberty. The success of the campaign exceeds the expectations. READ MORE

  3. 7. How do students choose their banks?

    University essay from Sektionen för Hälsa och Samhälle

    Author : Andreas Gleerup; Marcus Harborn; [2009]
    Keywords : Brand equity; banking industry; consumer behavior; customer based brand equity; students;

    Abstract : The purpose of this dissertation is to investigate customer behaviour in the banking industry of students at Kristianstad University. We wanted to test the theory of Customer based brand equity in the banking industry but also to challenge this theory with other independent theories which we have identified as important concerning customer behaviour the banking industry. READ MORE

  4. 8. Consumer Behaviour in Online Shopping

    University essay from Sektionen för Hälsa och Samhälle

    Author : Anders Hasslinger; Selma Hodzic; Claudio Opazo; [2008]
    Keywords : ;

    Abstract : The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors that influence the online consumer. READ MORE

  5. 9. Consumer Attitudes on Price, Quality and Value-Added - A Study of the Swedish Meat Market

    University essay from Institutionen för ekonomi

    Author : Hanna-Linda Ollesson; Mikael Söderberg; [2007]
    Keywords : ;

    Abstract : Sweden joined the European Union in 1995 and since then the competition on the Swedish meat market has become very fierce. The opening of borders resulted in an increased number of foreign competitors which could compete under different terms. READ MORE

  6. 10. Exploring Direct Sale - In Relation to Chinese Culture

    University essay from Institutionen för ekonomi

    Author : Marina Mendizza; Ai Linh Nguyen; Jonny Rosengren; [2005]
    Keywords : ;

    Abstract : The dissertation aims to identify and investigate factors involved in direct sale in relation to Chinese culture. Direct sale is one form of direct marketing, which can include door-to-door, office-to-office, home party selling, etc. READ MORE