Essays about: "consumer behaviour in online travel"

Found 3 essays containing the words consumer behaviour in online travel.

  1. 1. The Metasearch Road to Purchase : An investigation of the Touchpoints on Metasearch Engines in the Travel Distribution Industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : André Mikaelsson; Gustav Mikkelsen; [2018]
    Keywords : Consumer behaviour; Metasearch websites; Touchpoints; Customer decision journey; Travel distribution industry;

    Abstract : The travel distribution industry is growing. While traditional distribution channels such as online travel agencies and physical stores are decreasing in revenues, metasearch companies are receiving greater attention from consumers. However, metasearch companies face challenges even with an increasing market. READ MORE

  3. 2. Interview study of online travel reviews and their impact on a person’s decision making process

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Maria Rosengren; [2013]
    Keywords : consumer behaviour; decision-making process; electronic word-ofmouth; word of mouth; social media; tripadvisor.com; online travel reviews; Social Sciences;

    Abstract : In the past people sought for information via libraries, travel magazines or were inspired by marketing the travel agency made in order to attract consumers. Before the Internet era one way communication was the right way to follow. Since Internet was developed two ways communication has evolved and people can talk to each other worldwide. READ MORE

  4. 3. Eco-friendly Flights? : A Consumer's Perspective

    University essay from IHH, Företagsekonomi

    Author : Corina Budianschi; Farrah Blair Ekeroth; Marija Milanova; [2012]
    Keywords : eco-tourism; consumer behaviour; climate change; airline industry; environmental responsibility;

    Abstract : Background:              The environmental impacts of tourism have recently become a high-profile topic due to the increasing amount of attention devoted to issues such as climate change. The harmful effects of aviation, in particular, have led airline companies to adopt proactive sustainability agendas. READ MORE