Essays about: "consumer buying behavior and price"

Showing result 1 - 5 of 29 essays containing the words consumer buying behavior and price.

  1. 1. Consumers’ Perception Towards Pre-loved Activewear and Factors Influencing It

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Amanda Sofia Kerstin Grundberg; Bahija Nassab; [2023]
    Keywords : Second-hand; perception; activewear; purchasing behavior; purchasing decisions; millennials; Sweden;

    Abstract : The purpose of this study was to investigate the consumer perception of young consumers living in Sweden, towards second-hand activewear and to identify characteristics that may have an influencing effect on the perception. The study was based on the following two research questions: (1) How do Swedish consumers perceive buying activewear second-hand? (2) How second-hand barriers/characteristics play a role in consumers’ purchasing decisions and do it affect their perception towards pre-used activewear? The study was based on qualitative research and the empirical material was collected through eight semi-structured interviews conducted via face-to-face interviews and via online Zoom meetings. READ MORE

  3. 2. A study on Consumer Buying Behavior of Baby Care Products in Sweden

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Sanad Yasar; [2022]
    Keywords : Consumer Behaviour; Purchase Decision; Covid-19; Baby Care Products; Sweden;

    Abstract : AbstractBackground:  Knowing consumers' perceptions and behaviour concerning baby care products is an important topic. One of the main reasons for choosing the baby care products industry is my professional interest and work experience in this field. READ MORE

  4. 3. Customer engagement in second-hand fashion marketplaces after the pandemic

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Carla Lopez; Farrah Ouattara; [2021]
    Keywords : ;

    Abstract : Background : Further to the environmental and ethical issues within the sector of fashion, consumers are now shifting toward more responsible and different business models as second hand selling. According to Boston Consulting Group , the second-hand clothes market is a growing sector which currently weighs around thirty and forty billion dollars, so 2% of the total sales of the fashion and luxury industry (Deslandes, 2020). READ MORE

  5. 4. Buy 2 for the price of 1 : A multiple case study of how grocery stores influence consumers impulse buying behavior online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tess Adolfsson; Isabell Schönström; [2021]
    Keywords : Impulse buying; Online impulse buying; Consumer behavior; Online grocery shopping; Grocery shopping; E-commerce; Grocery stores;

    Abstract : There has been a significant increase in e-commerce over the past years and to which extent consumers use it. During the past year, when the Covid-19 pandemic has ravaged among us, food consumption has also become a fact. READ MORE

  6. 5. Changed Buying Behavior in the COVID-19 pandemic : the influence of Price Sensitivity and Perceived Quality

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Alexandra Vancic; Gustav Filip Arne Pärson; [2020]
    Keywords : Buying behavior; COVID-19; pandemic; price sensitivity; perceived quality; buying behavior in crises; meat consumption; fruits and vegetables consumption;

    Abstract : A global crisis struck the world in the shape of the COVID-19 pandemic at the beginning of 2020. As a result, supermarkets have experienced panic buying behaviors, empty store shelves, out of stocks, and a large increase in online sales. READ MORE