Essays about: "consumer decision-making electronics"

Showing result 1 - 5 of 6 essays containing the words consumer decision-making electronics.

1. 1. Predicting Sales with Deep Learning in a Retail Setting

   University essay from KTH/Matematisk statistik

   Author : Victor Lundell; [2021]
   Keywords : applied mathematics; deep learning; neural network; sales; price; price elasticity; retail; tillämpad matematik; djupinlärning; neurala nätverk; försäljning; pris; priselasticitet; detaljhandel;

   Abstract : Product pricing is an always present issue and there are a number of different traditional pricing strategies that can be applied depending on the situation. With an increasing amount of available data, as well as new improved methods to take advantage of this information, companies are presented with the opportunity to become more data driven in their decision making. READ MORE

3. 2. The Smartphone Consumer Decision-MakingProcess of University Students in Sweden: The Case of iPhone

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Alek Vladimirov Ivanov; Eric Adam George Akiba; Konstantin Krasimirov Konov; [2021]
   Keywords : Five-stage consumer decision-making process; iPhone; Purchase behavior; Smartphone usage; University Students in Sweden;

   Abstract : Background: The emergence of mobile phones today and in history proves to beexceptionally unique in the consumer electronics market as well as the telecommunicationmarket. The reason behind the huge growth of the industry has been the exceptional evolutionof the technology used in the mobile devices in terms of performance and miniaturization. READ MORE

4. 3. Electronics Retail Store Atmospherics: A Consumer Type Comparison : A Quantitative Study of Consumer Types and Their Valuation of Sensory Cues

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ebba Soprani; Martin Tsilfidis; [2019]
   Keywords : Sensory Marketing; Consumer Types; Utilitarian; Hedonic; Atmospherics; Electronics Store; Retail Marketing;

   Abstract : Background: Every fifth physical electronics store has been closed during the period between 2011 to 2017, and 30 % of all electronic products are now purchased online. As digitalization has affected both the number of physical stores negatively, but also loyalty towards firms among consumers, as price has become a more crucial role in decision making online, there is a need for physical stores to exploit the advantages that cannot be facilitated online to stay competitive. READ MORE

5. 4. Purchasing Processes in Mobile Commerce: The Case of Consumer Electronics

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Christian Siesenop; [2012]
   Keywords : Mobile Commerce; Tablet Commerce; Purchasing Process; Consumer Decision Making; Mobile Marketing;

   Abstract : Smartphones and tablets are currently changing the way we purchase products we need or desire. While they have been used as a tool for finding information for a while, they are now also used for purchasing products and services. However, little research has been conducted on consumer behaviour in mobile and especially tablet commerce. READ MORE

6. 5. Product Comparison Agents, Consumer Behavior and Retailer Strategy

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Fredrik Kihlberg; [2012]
   Keywords : Product Comparison Agents; Search Cost; Differentation; Price Premiums; Retailer Strategy;

   Abstract : Product Comparison Agents (PCAs) are search engines that retrieve, aggregate and process product and price information from different retailers' websites and present it in an appropriate format to facilitate consumer decision making. The purpose of this thesis is to discuss how PCAs are influencing consumer decision making, and how retailers can respond in order to stay profitable and avoid price pressure. READ MORE