Essays about: "consumer perception research"

Showing result 1 - 5 of 329 essays containing the words consumer perception research.

1. 1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Muthuporuthotage Salini Rasadi Perera; [2024]
   Keywords : Asmr; Asmr Marketing; Brand Experiences; Hermès; Brand Love;

   Abstract : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. READ MORE

3. 2. Coverage increase in a plant-based BB cream formulation with natural pigments

   University essay from KTH/Kemi

   Author : Leelou Zoé Billot; [2024]
   Keywords : BB cream; Coffee; Coverage; Formulation; KAFFAGE®; BB cream; kaffe; täckning; formulering; KAFFAGE®;

   Abstract : Kaffe Bueno, ett bioteknologiskt start-up-företag dedikerat till framsteg inom naturliga och gröna produkter, fokuserar på att utnyttja den outnyttjade potentialen hos kaffebiprodukter genom grön kemi och bioteknik. Då endast 1% av kaffet används för bryggning, extraherar företaget lösliga och olösliga produkter genom en uppdelning mellan ett oljeutvinning och ett efterföljande vattenuttag, vilket bidrar till att sänka CO2-utsläppen per värde och en cirkulär ekonomi. READ MORE

4. 3. The language of risk: A quantitative study on the effects of presentation format in risk communication

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Andreas Lidin; Daniel Mira; [2024]
   Keywords : Risk Communication; Numeracy; Presentation Format; Natural Frequencies;

   Abstract : Consumers are faced with everyday decisions requiring understanding and interpretation of risks and probabilities. One area where the importance of good risk communication is particularly salient is in modern healthcare where shared medical decision making is a central feature. READ MORE

5. 4. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Fahad Ayub; Buddika Mantilake; [2024]
   Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

6. 5. Opposing Attitudes Towards Environmental Taxes: A Price Dilemma? A Case of the Swedish Attitudes on Gasoline Emission Taxes

   University essay from Göteborgs universitet/Graduate School

   Author : Ignacio López Casanueva Arturo; Bergström Martin; [2023-06-29]
   Keywords : ;

   Abstract : This thesis investigates how people’s attitudes toward environmental taxes are shaped and whether changes in end-consumer prices of gasoline have a direct effect on carbon tax perception. A theoretical model is constructed to represent the individual’s choice problem using a utility function. READ MORE