Essays about: "branding concept"

Showing result 1 - 5 of 156 essays containing the words branding concept.

1. 1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Muthuporuthotage Salini Rasadi Perera; [2024]
   Keywords : Asmr; Asmr Marketing; Brand Experiences; Hermès; Brand Love;

   Abstract : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. READ MORE

3. 2. Let's get certified ? A qualitative case study on an organizational culture certification and employer branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jourike Nonkes; Freja Fabricius Ekenberg; [2023]
   Keywords : organizational culture; organizational culture certification; surveys; employer branding; culture washing; organizational ranking; Business and Economics;

   Abstract : Purpose: The purpose of this study is to examine the meaning of an organizational culture certification. We are intending to create a deeper insight into the certification process, its outcomes and benefits in order to get an understanding of how the concept can be interpreted in a scientific manner. READ MORE

4. 3. Employer bradning pre- and post the COVID-19 pandemic : Attracting highly skilled talent in the technology industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Ellen Persson; Tintin Fredriksson Stark; Mercedes Scheible; [2023]
   Keywords : Employer branding; COVID-19; HR; Ambler and Barrows framework; recruiting;

   Abstract : Background: Employer Branding is a relatively new concept stemming from concepts of HRM, however, the conceptualization has not yet been applied to current changes arising with the COVID-19 virus. Ambler and Barrow (1996) introduced their three-dimensional framework. READ MORE

5. 4. Exploring Swedish Values : A Comparative Study of Perspectives among International and Swedish Students in Sweden

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Elise Johansson; [2023]
   Keywords : Swedish values; nation branding; public diplomacy; soft power; intercultural communication; Swedish Institute; Svenska värderingar; nation branding; offentlig diplomati; mjuk makt; interkulturell kommunikation; Svenska institutet;

   Abstract : This thesis examines Swedish values from the perspectives of international and Swedish students residing in Sweden, with the collaboration of the Swedish Institute—a public agency focused on enhancing Sweden’s global image and attractiveness to researchers, students, and talents. The research explores the field of nation branding, public diplomacy, and soft power. READ MORE

6. 5. Between Discursive Power, Visibility and Resistance: A Critical Study of Employee Ambassadorship on Social Media

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Alessandra Sossini; [2023]
   Keywords : employee ambassadorship; employee communication; social media; power; Foucault; discourse; visibility; surveillance; resistance; Social Sciences;

   Abstract : Social media offers employees new opportunities to contribute as communicators and ambassadors to the strategic communication of organizations. However, this study problematizes the prevailing normative and managerial-dominated understanding of self-initiated employee ambassadorship on social media, which neglects power structures in which employees’ communication on social media is embedded. READ MORE