Essays about: "corporate communication conclusion"

Showing result 26 - 30 of 65 essays containing the words corporate communication conclusion.

1. 26. Corporate Sustainability as a Foresight Activity : Can Corporate Sustainability help companies survive in an increasingly competitive environment?

   University essay from Uppsala universitet/Industriell teknik

   Author : Mathilde Aboud; [2019]
   Keywords : corporate foresight; corporate sustainability;

   Abstract : In many corporations, sustainability has become an important activity to focuson, with the aim of preparing corporations for the future. Foresight, a newerfield, is increasingly becoming an important activity of corporations, with thepurpose of surviving long-term. READ MORE

3. 27. Activating A Brands Track Record Using Retro Branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Niklas Heed; Malte Bäck; [2019]
   Keywords : Retro Branding; Retro Brand; Brand Track Record; Strategic Brand Management; Social Sciences;

   Abstract : Title: Activating a Brands Track Record using Retro Branding; Looking to the Past to Shape the Future. Date of Seminar: 2019-06-03 Course: BUSN39 Degree Project in Global Marketing Authors: Malte Bäck & Niklas Heed Supervisor: Mats Urde Keywords: Retro Branding, Retro Brand, Brand Track Record, Strategic Brand Management Purpose: The purpose of this thesis is to explore the phenomenon of retro branding and how it can activate a corporate brands track record, from a strategic brand management perspective. READ MORE

4. 28. Slaves to our Screens? : A Critical Approach to Self-Regulation of Smartphone Use at the Example of Apple’s Screen Time Feature

   University essay from Stockholms universitet/JMK

   Author : Katharina Berr; [2019]
   Keywords : Self-Regulation; Screen Time; Smartphone Addiction; Moral Panic; Well-Being; Attention Economy; Actor-Network Theory; Critical Discourse Analysis; Walkthrough Method;

   Abstract : The increasingly ubiquitous role of smartphones in our everyday lives causes concerns regarding our relationship with the devices. While some raise the question whether smartphones are addictive (Alter 2017; Lopez-Fernandez 2019), others regard this concern as the most recent manifestation of moral panics (Cashmore, Cleland & Dixon 2018; Leick 2019). READ MORE

5. 29. Smartphone sustainability assessment using multi-criteria analysis and consumer survey

   University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

   Author : Janis Gedusevs; [2018]
   Keywords : smartphones; multi criteria analysis; sustainability; environmental management; transparency; corporate social responsibility;

   Abstract : Sustainability is a fairly new emerging business concept for manufacturing industry and this thesis will focus on smartphone manufacturing industry. In 2015 there were 1.86 billion smartphone users and it is estimated to increase to 2.87 billion in 2020. READ MORE

6. 30. Shift? : A qualitative text analysis of the crisis communication in The Volkswagen Sustainability Magazine 2016

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Julia Holmqvist; [2017]
   Keywords : Crisis communication; image repair theory; situational crisis communication theory; qualitative text analysis; sustainability magazine; corporate social responsibility; Volkswagen emissions scandal;

   Abstract : The Volkswagen emissions scandal is one of the largest CSR crises in recent times given its scope and severity. From the outset, the manner in which Volkswagen has addressed the crisis and how it is going to be solved has been subject to public scrutiny. READ MORE