Essays about: "corporate strategy case"

Showing result 21 - 25 of 364 essays containing the words corporate strategy case.

1. 21. Mellan lantbrukare och entrecôte : en jämförelsestudie om aktörer i livsmedelskedjan för köttprodukter i Uppsala län

   University essay from SLU/Dept. of Economics

   Author : Jessica Hägg; Anette Eriksson; [2023]
   Keywords : Kooperativ; agrar marknad; beslut; Swedish Meats; beslutsteori; transaktionskostnadsteori; köttindustrin; aktiebolag;

   Abstract : Livsmedelsproduktion i Sverige har aldrig varit så aktuell som nu. Samtida kriser ökar medvetenheten om sårbarheten i den svenska livsmedelskedjan. Sedan 2017 har Sverige en livsmedelsstrategi för att öka den svenska livsmedelsproduktion. READ MORE

3. 22. ALL BARK NO BITE? An explorative case study of BrewDog's Corporate Political Advocacy campaign

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Olivia Dinér; Alice Sävman; [2023]
   Keywords : Corporate Political Advocacy; Authenticity; Woke-washing; Entrepreneurial Leadership; CEO Activism; Challenger Brand; BrewDog; Social Sciences;

   Abstract : In times of political divisiveness, Corporate Political Advocacy (CPA) has emerged as a commonly used communication strategy whereby brands voice support for socio-political issues. Despite its increasing prominence, research of CPA in the field of strategic communication is scarce. READ MORE

4. 23. "Take a stand or stay seated": A framework of essential prerequisites for companies considering whether or not to implement a Brand Activism strategy

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Mathea Talene Herzberg; Louisa Krischkowsky; Julius Grigaliunas; [2023]
   Keywords : Brand Activism; Brand Management; Corporate Social Responsibility; Business and Economics;

   Abstract : Purpose: Brand Activism is a phenomenon that only recently became an area of greater interest. The aim of this paper is to follow a call for research and develop a framework that aids brand managers and other decision makers to identify essential prerequisites that their brand should have in place to increase the likelihood for successful Brand Activism. READ MORE

5. 24. Implementing corporate sustainability strategy : A multiple case study of Swedish pharmacy chains, focusing on the sustainability initiative Välvald

   University essay from SLU/Dept. of Economics

   Author : Johan Hägg; [2023]
   Keywords : Corporate sustainability strategy; Greenhushing; Organisational communication; motivation; sustainability initiative;

   Abstract : The study addresses the existing literature gap regarding the role of and the relationship between organisational communication and motivation when implementing a corporate sustainability strategy within the specific context of the sustainability initiative Välvald. The findings of the study are based on the experiences of the Swedish Pharmacy Association, Apoteksgruppen, Apoteket AB and Apotek Hjärtat, all engaged in the Välvald initiative. READ MORE

6. 25. Energy Management in Internal Networks for Increased Energy Efficiency : A Case Study at ProfilGruppen Extrusions AB

   University essay from Linköpings universitet/Energisystem

   Author : Emma Himmelmann; Matilda Åsund; [2023]
   Keywords : energy management; energy efficiency; internal network; energiledning; energieffektivisering; energieffektivitet; internt nätverk;

   Abstract : Around one third of the CO2-emissions in the world are estimated to be originating from the industrial sector. These emissions must be reduced dramatically and one of the ways of doing so is by improving energy efficiency. Energy efficiency aims to reduce the energy needed whilst ensuring the same amount and quality of goods and services. READ MORE