Essays about: "corporate strategy case"

Showing result 11 - 15 of 364 essays containing the words corporate strategy case.

  1. 11. Integration and Implementation of Sustainability into Practice

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Josefin Söderlund; Christoph Welter; [2023]
    Keywords : Sustainability and Corporate Social Responsibility CSR ; Strategic change; Management Control Systems MCS ; Formal and informal controls; Simons’ Levers of Control LOC ; Business and Economics;

    Abstract : Purpose - This thesis examines MCS in Swedish companies. The purpose of the thesis is to assess formal and informal controls to understand how companies use them to effectively integrate a sustainability strategy in their organisation and implement CSR activities into practice. READ MORE

  2. 12. Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alice Ekeroth; [2023]
    Keywords : corporate branding; brand positioning; brand activism; anti-brand activism; brand communication; Social Sciences;

    Abstract : Brand activism has emerged as a prevalent phenomenon where brands engage in socio-political issues to differentiate themselves and build stakeholder resonance. Despite its growing prominence, research on brand activism is limited, particularly in relation to brand positioning. READ MORE

  3. 13. Exploring European Union Corporate Sustainability Reporting Directive’s (CSRD) integration process implications on business strategy.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Wiktoria Bartkowiak; Migle Skensbergaite; [2023]
    Keywords : Business and Economics;

    Abstract : Following the introduction of the Corporate Sustainability Reporting Directive (CSRD) by the European Commission, the complexity of sustainability reporting increased significantly concerning a vast number of companies. The lack of consideration in the literature on the implications it will have on the business strategy can create negative perceptions of the directive’s integration process for the companies and make the transition process more challenging than anticipated. READ MORE

  4. 14. Towards a Sustainable Future : An Examination of Corporate Responses to the CSRD in the Real-Estate Sector

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Paulina Mattila; Sara Sasi; [2023]
    Keywords : CSRD; Corporate Response; European Regulations; Strategy Implementation; Value Chain Implementation; CSR; Sustainability; Sustainability Reporting; Sustainability Implementation; Institutional Theory;

    Abstract : Research Purpose: The Corporate Sustainability Reporting Directive (CSRD) is a new regulation within the EU thataims to end greenwashing, by aligning existing frameworks, expand the scope including valuechain activities, simplify reporting, and increase comparability of EU firms for investors andstakeholders. The CSRD was established in January 2023, therefore the purpose of this study isto explore and research the CSRD impact and the corporate response of firms subject to itsstandards soon. READ MORE

  5. 15. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

    University essay from Umeå universitet/Företagsekonomi

    Author : Emelie Rantatalo; Linda Jonsson; [2023]
    Keywords : corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

    Abstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE