Essays about: "corporate strategy case"

Showing result 16 - 20 of 364 essays containing the words corporate strategy case.

1. 16. From Green to Gold: The role of multiple logics of sustainability in shaping business value creation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emily Angeles; Matthieu Thomas; [2023]
   Keywords : Corporate Sustainability Strategy; Green Innovation Games; Green Transformational Leadership; Institutional Logic; Organizational Change.; Business and Economics;

   Abstract : With activities engendering tremendous socio-ecological impacts, the fashion system is increasingly spotlighted as one of the most unsustainable industries. In this context, many actors in the fashion system, including brands and retailers, have implemented corporate sustainability strategies. READ MORE

3. 17. How companies bridge the gap between the formulation the implementation of sustainability strategies?

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Marcela Tirado; Rebecca Salén; [2023]
   Keywords : Sustainability; Formulation; Implementation; Strategy; Corporate Responsibility;

   Abstract : Background: When shifting the company’s strategies to develop more sustainability conscious strategies, it can be challenging to effectively implement them if they are unaware of the level of complexity of the problem. Researchers have evidenced the lack of research regarding sustainability strategies’ implementation in practice. READ MORE

4. 18. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE

5. 19. The Impact of Data-Sharing Technology on Farmers’ Sustainability Work : a study of Arla’s climate calculation tool

   University essay from SLU/Dept. of Economics

   Author : Annie Emilsson; Martin Fornander; [2023]
   Keywords : Data-sharing; Sustainability; Sustainable Agriculture; Agricultural Data; Arla Foods; Triple Bottom Line; Sustainability Reporting; Benchmarking;

   Abstract : The food industry and agriculture are facing pressure to implement sustainable processes and reduce environmental impact while meeting the needs of a growing population. The European Union has adopted the new Corporate Sustainability Reporting Directive, putting pressure on corporations to adopt more sustainable practises and become more sustainable. READ MORE

6. 20. The Brand Creation of an International Football Club

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Kokko; Johan Otterhed Bolin; Antoni Kaso; [2023]
   Keywords : Brand Creation; Football Club; Club Ownership; Sports Branding; Brand Identity; Corporate Brand Identity Matrix; Business and Economics;

   Abstract : Purpose - The purpose of this paper is to investigate and analyze the brand creation process employed by international football clubs in relation to their brand identity. Methodology - The methodology for this paper utilizes a qualitative research approach with a multiple case study of four different football clubs, in support of a literature review, and with a proposed theoretical brand identity framework applied to the cases. READ MORE