Essays about: "credibility"

Showing result 26 - 30 of 697 essays containing the word credibility.

  1. 26. ”Disgusting pictures” : A study exploring webpages ́ experienced credibility based upon their visual design elements

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Alicia Bernsland; [2023]
    Keywords : credibility; visual design; element; webpage; judgment;

    Abstract : An organization ́s website is often the first contact of a consumer and will therefore probably provide its first impression. Also, as people tend to easily jump from one webpage to the other, an instant judgment of credibility could be made in just a few seconds. READ MORE

  3. 27. Establishing credibility in the HRM-line manager relationship: Towards a better understanding of fundamental collaboration

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mariellen Vänskä; Dino Salic; [2023]
    Keywords : Credibility; HRM Competence; Line Management-HRM Relationship; Intentionality; Business and Economics;

    Abstract : The credibility of HRM has been put into question, essentially since the birth of the HRM rhetoric in the 1980's. This paper argues that line management plays a crucial role in proving the credibility of HRM, weighing the current status of the credibility relationship within the context of a multinational construction organization. READ MORE

  4. 28. Beyond the hype

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Dhruv Sharma; Enrique Mridha; [2023]
    Keywords : Influencer marketing; Nano-influencer; Macro-influencer; Paid collaboration; Unknown brand;

    Abstract : Influencer marketing has grown in popularity making it crucial for firms to understand how they should optimize their influencer marketing campaigns. This is an even greater issue for parsimonious unknown brands who tend to have limited resources and, as such, might refrain from employing macro-influencers in their marketing campaigns. READ MORE

  5. 29. DESIGNING FOR SUCCESS: ENHANCING E-COMMERCE PURCHASE INTENTION FOR ONLINE CLOTHING RESELLING PLATFORMS : A Mixed Method Multiple Case Study of Usability Factors and a Practical Usability Framework for Success

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Jorge Vicente Nieto; Donja Hoorn; [2023]
    Keywords : Usability; multiple-case study; usability framework; website usability; second-hand apparel market; purchase intention; usability constructs;

    Abstract : The Online Clothing Reselling Platforms (OCRPs) industry foresees ongoing significant market growth, building upon the expansion it has achieved in recent years. This trend makes it essential to understand how website usability factors affect consumer behaviour and identify practical opportunities for optimization in this specific context of e-commerce. READ MORE

  6. 30. The Overlooked Generation Online: Older Consumers and their attitudes toward Facebook advertising - : A quantitative study examining the factors affecting older consumers' attitudes toward Facebook advertising

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Rebecca Haddad; Ida Stigfur Strand; [2023]
    Keywords : Facebook Advertising; Social Media; Advertising Attitudes; Older consumers;

    Abstract : Although digital marketing and social media advertising for the past decades has become an integral factor for commercial companies in order to succeed, the group of older consumers seems to have been overlooked. The purpose of this study was to explore and increase the understanding about how Facebook advertising better can be utilized for older consumers [55+] in order to provide professionals with insights about how to better capture this opportunity. READ MORE