Essays about: "Unknown brand"

Showing result 1 - 5 of 32 essays containing the words Unknown brand.

1. 1. Beyond the hype

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Dhruv Sharma; Enrique Mridha; [2023]
   Keywords : Influencer marketing; Nano-influencer; Macro-influencer; Paid collaboration; Unknown brand;

   Abstract : Influencer marketing has grown in popularity making it crucial for firms to understand how they should optimize their influencer marketing campaigns. This is an even greater issue for parsimonious unknown brands who tend to have limited resources and, as such, might refrain from employing macro-influencers in their marketing campaigns. READ MORE

3. 2. Meme marketing’s effect on brand recall and sharing intention

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : William Fryklund; Erik Stenlund; [2023]
   Keywords : Meme marketing; brand recall; sharing intention;

   Abstract : Memes are a popular phenomenon in internet culture, despite this fact, meme marketing has not received a lot of attention within the field of marketing research. Therefore, this thesis studies the effect meme marketing has on brand recall and sharing intention using a meme template with an unknown brand. READ MORE

4. 3. Navigating the Unknown: A Study on How the Brand Manager Role Evolves in Response to the Metaverse as a New Branding Context

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Sjöberg; Inga Maslowski; [2023]
   Keywords : Branding; Brand management; Brand manager role; Metaverse; Strategy formation; Experimentation; Co-Creation; Community; Generational shift; Emerging technologies; Social Sciences;

   Abstract : The evolution of the digital landscape through emerging technologies presents brand managers with a new context for managing their brand: the metaverse. This thesis investigates how the role of the brand manager and the related brand management practices evolve in response to this. READ MORE

5. 4. How do fires affect the railway? - A Swedish study on what factors influence fire risk and how it affects railway traffic.

   University essay from Lunds universitet/Trafik och väg

   Author : Jonatan Gustafsson; [2023]
   Keywords : Train; railway; fire; forest fires; delays; weather; Sweden.; Technology and Engineering;

   Abstract : Forest fires can start in a variety of ways. "Fires started deliberately" and "fires started by sparks generated from a train braking" were two of the most common causes of fires between 2010 and 2020. Train braking accounted for 1.1% of all fires, whereas fires created by unknown reasons accounted for 43% of all fires. READ MORE

6. 5. The Development of Brand Loyalty within Online Motorsport Brand Communities

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Alexander Hedlund; Simon Sundelius; [2023]
   Keywords : Brand Loyalty; Online Brand Communities; Motorsport; Motorsport Brand Communities; Brand Community Engagement; Brand Identification; Brand Community Participation; Brand Community Identification; Brand Community Trust; Brand Community Commitment;

   Abstract : The use of online brand communities and its effect on brand loyalty has been heavily researched in previous studies. However, online brand communities in the context of motorsport, which is inherently different from other sports, has not been thoroughly researched previously and currently remains unknown. READ MORE