Essays about: "credibility"

Showing result 31 - 35 of 697 essays containing the word credibility.

  1. 31. Buying carbon neutrality? : Corporate motives for financing carbon offsets

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Dennis Schmuck; [2023]
    Keywords : Carbon Offsets; Carbon Credits; Climate Change; Sustainable Development;

    Abstract : Carbon offsets are often presented as a multi-beneficial way for companies to mitigate their net climate impact while contributing environmental and social benefits on a global and local scale. Critics argue it is used to avoid more meaningful alterations to a company's own operations. READ MORE

  3. 32. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hannah Gustafsson; Klara Überall Jönsson; [2023]
    Keywords : User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

    Abstract : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. READ MORE

  4. 33. ‘Overcoming Hopelessness’: Asylum Seekers’ Experiences of Precarity and Empowerment in Sweden

    University essay from Lunds universitet/Socialhögskolan; Lunds universitet/Sociologiska institutionen; Lunds universitet/Sociologi

    Author : Hugo Fritjofsson; [2023]
    Keywords : Sweden; asylum; migration; qualitative; refugees; Social Sciences;

    Abstract : Sweden has long been seen as a generous, inclusive provider for refugees, historically granting social rights on par with citizens shortly upon arrival. However, extensive recent academic literature has come to critique this perception, highlighting retrenchments and restrictive developments in asylum policy amid increasing precarity for asylum seekers. READ MORE

  5. 34. Is the office that important? : An investigation on how companies use their office to attract stakeholders

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Madeleine Bille; Niclas Pilwind; [2023]
    Keywords : Signaling theory; design; employer brand; brand credibility;

    Abstract : Today, in a world after COVID-19 the office needs to have a different meaning for employees, the office has to compete with the comfort and flexibility of working from home. Therefore this thesis paper researched the topic of how the interior of an office can be used to signal different things to employees. READ MORE

  6. 35. Are Influencers the Next Brand-Building Tool? : A Qualitative Study on How Influencer Marketing Affects Customer-Based Brand Equity

    University essay from Umeå universitet/Företagsekonomi

    Author : Klara Brännström; Sandra Elstig; [2023]
    Keywords : Influencer Marketing; Customer-Based Brand Equity;

    Abstract : Given the rise of social media and the growing importance of influencers on consumer behavior, gaining an understanding of how influencers and the practice of influencer marketing impact the brand from the consumer's perspective is crucial. Additionally, a significant amount of companies compete for consumers' attention in today's market. READ MORE