Essays about: "crm B2B"

Showing result 1 - 5 of 13 essays containing the words crm B2B.

  1. 1. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Klara Larsson; Freja Ling; [2023]
    Keywords : Customer Relationship Management CRM ; Customer Classification; Customer Acquisition; Machine Learning; Insurance Industry; Corporate Insurance; B2B; AI-CRM; Kundrelationssystem CRM ; Kunklassificering; Nykundsbearbetning; Maskininlärning; Försäkringsbranchen; Företagsförsäkring; B2B; AI-CRM;

    Abstract : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. READ MORE

  3. 2. A model for predicting the win propensity of new B2B opportunities across multiple companies

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Simon Persson; [2022]
    Keywords : CRM; B2B; Win propensity prediction; Sales; Supervised Learning; Machine Learning; CRM; B2B; Förutsägelse av affärsmöjligheter; Försäljning; Väglett lärande; Maskininlärning;

    Abstract : For a sales representative, a complex part of their work is determining the outcome of a potential deal with a customer. Most (if not all) processes today are based on guesses and gut feelings, making it hard to track progress. READ MORE

  4. 3. How do B2B companies approach CRM and the management of customer data in today’s era of social media and GDPR? : A Multiple Case Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Isabel Degerman; Johanna Eckerbom; Hong Gu; [2019]
    Keywords : Relationship marketing; CRM; CRM systems; Social media; Social CRM; GDPR; Customer data;

    Abstract : This multiple case study focuses on the customer relationship management (CRM) processes and the management of customer data within two international business-to-business (B2B) companies based in the southern parts of Sweden.  This study explores and compares these companies’ approaches to CRM in today’s era of social media and the General Data Protection Regulation (GDPR). READ MORE

  5. 4. Evaluating material efficiency assessment methods : An assessment of the adaptability to B2B products using Ericsson telecom network infrastructure product as a case study

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Amanda Hederén; [2018]
    Keywords : M 543; Material efficiency; Ericsson; Circular economy; EU;

    Abstract : Unsustainable consumption patterns and material scarcity has been recognised as one of the challenges within the European Union. To change these patterns policy makers within EU are looking towards a transitioning into circular economy. READ MORE

  6. 5. One can not know everything, but together we know a lot : Conditions and Restrictions in consultancies for KM based CRM

    University essay from Uppsala universitet/Industriell teknik

    Author : Fredrik Liljekvist; Laggar Gustaf; [2018]
    Keywords : ;

    Abstract : PurposeThis study seek to complement the existing literature on KM based CRM byproviding contextual insight in how consultancies can create value for their clients andthereby develop and sustain long-term B2B relationships.Main research questionWhat are the conditions for a KM based CRM initiative to work in consultancy firmswith the objective of creating and sustaining long-term relationships?Sub research questionsWhat factors and activities are important for generating customer value withinconsultancy, and what are the pitfalls in this Endeavor? What acquired knowledgeshould be used in CRM initiatives to strengthen customer relationships? How could aconsulting firm apply this knowledge in reality to nurture existing and new B2Brelationships?MethodologyThis master thesis of 30 ECTS is based on an explorative case study conducted ata established consultancy firm. READ MORE