Essays about: "cultural differences ikea"
Showing result 1 - 5 of 13 essays containing the words cultural differences ikea.
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1. Cultural awareness for competitiveness in the global market IKEA’s Japan adventures as case study
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : In internationalisation, entering new markets is a challenging and risky process. There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE
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2. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan
University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskapAbstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE
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3. Personnel motivation in multinational companies : standardization and adaptation
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : With the increasing emergence of multinational companies and the increased popularity of these companies, the question of the organization of their activities becomes interesting for the HR community worldwide. These companies are renowned for deliberate management structure of human resources and their effective use. READ MORE
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4. The Effects of Diversity on Multinational Organisations : An exploratory case study investigating the cross-cultural management and organisational culture of IKEA
University essay from Umeå universitet/FöretagsekonomiAbstract : Nowadays, multinational organisations face the challenge of managing a diverse workforce. The role of diversity has become increasingly important in a world that is influenced by the outcomes of globalisation. Organisations operate worldwide and therefore recruit their employees from all around the world, which leads to diverse workforces. READ MORE
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5. One tree in a forest will never survive when the wind comes : Leading across cultures and its impact
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : Research questions: What are the biggest differences between the Swedish culture and the Chinese culture? How does leadership from one culture affect followers in a different culture? What strategies and tools does the management apply in order to manage cultural differences? Purpose: The purpose of this thesis is to understand the biggest differences between Swedish and Chinese culture. Furthermore, the purpose is to understand if and how cultural differences affect the employees within a foreign company. READ MORE