Essays about: "customer relationship management tools"

Showing result 1 - 5 of 26 essays containing the words customer relationship management tools.

  1. 1. Requirement Management in Product Development in B2B : A Study on the Process of Capturing Customer Requirements

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : ILAKIA AMIRTHALINGAM; NADJA ZAHIRALDINNI; [2020]
    Keywords : Customer involvement; customer integration; product development; software development; international customers; obstacles; customer relationship; customer requirement; customer need; methods for mapping requirements; Kundinvolvering; kundintegration; produktutveckling; mjukvaruutveckling; internationella kunder; hinder vid kundinvolvering; kundrelation; kundkrav; kundbehov; metoder för kartläggning av krav;

    Abstract : Our world is ever-changing hence the surroundings ought to develop accordingly. This applies particularly to the product development process and therefore, it is of high priority to adapt to the changes. This can be achieved by observing the market and especially the customers. READ MORE

  2. 2. Customers’ return reasons and preferences about product-oriented tools : An exploratory mixed methods research in a fashion e-commerce context

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Maria Zetterberg; Ellinor Lönnström; Filippa Bäckegren; [2020]
    Keywords : e-commerce; returns management; fashion; product returns; return reasons; product-oriented tools;

    Abstract : Purpose: The purpose of this study is to explore whether customers’ return reasons differ between product groups and if their e-commerce experience is related to the return reasons. Moreover, we test if customers’ e-commerce experience is related to whether they refrain from ordering apparel when there is a perceived absence of information, and what product-oriented tools they prefer when purchasing apparel online. READ MORE

  3. 3. Knowledge creation in a contact center’s customer relationship management system. : Implications from organizational user perspectives

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Stefán Már Melstað; [2020]
    Keywords : CRM; knowledge creation; customer knowledge; contact center;

    Abstract : This study explores the implications for knowledge creation of customer knowledge in a contact center’s CRM system. A previously developed research model which depicts CRM systems’ support to knowledge creation of customer knowledge was utilized for evaluation and comparison of collected data. READ MORE

  4. 4. Road to Sustainable Integration : Supported by Strategic Management Accounting and Control Process 

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Bahram Biglari; Nael Haidari; [2019]
    Keywords : Sustainable Integration; Strategic Supplier Relationship Management Process; Strategic Customer Relationship Management Process; Strategic Management Accounting and Control Process;

    Abstract : Purpose; this thesis is purposed to investigate Strategic Management Accounting and Control process in supporting Sustainable Integration between Strategic Supplier Relationship Management processes and Strategic Customer Relationship Management processes. Methodology; based on the purpose, the study has conducted a literature review of presenting theories to define Sustainable Integration, Strategic Management Accounting and Control process, Strategic Supplier Relationship Management process, and Strategic Customer Relationship Management process. READ MORE

  5. 5. Understanding when customers leave : Defining customer health and how it correlates with software usage

    University essay from Uppsala universitet/Institutionen för teknikvetenskaper

    Author : Robert Åman; [2017]
    Keywords : Customer Success; Customer Relationship Management; customer health; perceived value; satisfaction; loyalty; retention; churn; SaaS;

    Abstract : More and more businesses today focus on building long-term customer relationships with the objective to secure recurring revenues in competitive markets. As a result, management philosophies such as Customer Success have emerged, which underlines the importance of knowing your customers in order to make them stay. READ MORE