Essays about: "customer relationship management tools"

Showing result 1 - 5 of 37 essays containing the words customer relationship management tools.

1. 1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rasmus Jämterud; Henrik Widell; [2024]
   Keywords : Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

   Abstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE

3. 2. “WHO AM I? SAID THE ROBOT. WHO AM I?!? SAID THE HUMAN” : A Study To Explore The Effects Of Algorithmic Management Tools On The Work-Related Identities of Individuals In Standard Work Settings

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Aya Alkhuder; Thomas Butters; Annika Nilsson; [2023]
   Keywords : ;

   Abstract : This research paper investigates the impact of algorithmic management (ARM) on work practices within organizations that employ standard work arrangements. Specifically, the study aims to explore how the introduction of ARM systems influences individuals' perceptions, interpretations, and work-related identities, as well as the resulting changes in their work practices. READ MORE

4. 3. A tailored web-based system for managing and attracting customers

   University essay from

   Author : Carl Anton Gustavsson; Elis Indebetou; Filip Von Knorring; Erik Larsson; Nils Persson; Ramez Shakarna; [2023]
   Keywords : CRM;

   Abstract : Denna rapport redogör utvecklingen av ett kundhanteringssystem (CRM) och en webbsida för Minafribrev, ett finansbolag, i syfte att förbättra kundinteraktioner och relationshantering. Målet var att utveckla ett system som kunde användas för att effektivt hantera kundaktiviteter och att lagra relevant data som kontaktinformation, information om möten, och att hantera kundrelaterade uppgifter. READ MORE

5. 4. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Belinda Sundqvist; Jerar Ohanisian; shaafi osman ali; [2023]
   Keywords : Artificial intelligence AI ; Digital marketing; Search engine optimization SEO ; Customer relationship management CRM ; Gathered data; Ethics; Effectiveness; Regulation;

   Abstract : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist         Jerar Ohanisian                 Shaafi Osman Ali                        00/09/08                        97/09/03                               99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström  Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. READ MORE

6. 5. Landskapsarkitekten och verktygen : fem fältstudier testar verktygens villkor, konsekvenser och möjligheter för att uppfatta och representera landskap

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Alva Lindau; [2022]
   Keywords : verktyg; representation; plan; sektion; landskap; arkitektur; process; metod; design; skiss; elevation; snitt; projektion; perspektiv; perception; diagram; vandring; upplevelse;

   Abstract : En av landskapsarkitekturens utmaningar är att kontinuerligt utveckla och modellera de verktyg som arkitekten använder på sätt som löser de problem som definierar relationen mellan människa och miljö idag (Corner 2014; Balmori 2014; Wingren 2009; Oles et. al 2014). READ MORE