Essays about: "decentralized multinationals"

Found 1 essay containing the words decentralized multinationals.

  1. 1. Communicating sustainability for enhanced business opportunities: Use of centrally-driven initiatives to integrate sustainability in product communication in decentralized multinational companies Case study of Trelleborg AB

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Veronica Mihaela Andronache; [2012]
    Keywords : corporate social responsibility; shared value; decentralized multinationals; sustainability; sustainable product thinking; product communication; the Blue Dimension; Earth and Environmental Sciences;

    Abstract : The particularities surrounding the way decentralized multinational companies are structured and governed can determine the success or failure of integrating sustainability aspects into their units’ approach of doing business. The choice of pursuing a decentralized avenue over a headquarter-driven one in managing sustainability can have a significant influence over the coherence of Group1-wide strategies and approaches to their implementation, but also over the level of ambition targeted at local level. READ MORE