Essays about: "deceptive environmental marketing"

Found 2 essays containing the words deceptive environmental marketing.

  1. 1. "The House has Already Burned Down" - A Research Study Exploring Greenwashing in the Swedish Legal Practice

    University essay from Lunds universitet/Rättssociologiska institutionen

    Author : Amanda Rehm; [2022]
    Keywords : Greenwashing; deceptive environmental marketing; legal consciousness; sociology of law; environmental claims; green marketing; greenwashing in Sweden.; Social Sciences;

    Abstract : As the interest in greenwashing as a strategy for marketing increases, monitoring institutions in Sweden have not failed to acknowledge the tendency of unwarranted and exaggerated statements that has left the impression of products or services without any legitimate support. Even as institutions have voiced their active engagement in tackling this problem, critique has been raised arguing that greenwashing is only increasing with little resistance to deter its practice. READ MORE

  3. 2. Greenwashing An experimental study about the effects of misleading and deceptive environmental claims in advertising

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Jacob Krafft; Rei Saito; [2015-02-03]
    Keywords : Greenwashing; False advertising; Green marketing; Consumer attitude;

    Abstract : .... READ MORE