Essays about: "describe personality"

Showing result 1 - 5 of 39 essays containing the words describe personality.

  1. 1. Love is all you need - Defining the concept of love brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lisa Lindenmeyer; Franziska Seifried; Alma Varga; [2023]
    Keywords : brand love; brand-customer relationship; brand loyalty; love brands; Business and Economics;

    Abstract : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. READ MORE

  3. 2. Recruiting immigrants : A Swedish study of the recruitment practice in the hospitality industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Elinor Kilponen; Johanna Korssell; [2023]
    Keywords : Diversity; Immigration; Workplace; Recruitment; Diversity Management; Human Resources Management;

    Abstract : Immigration is a megatrend that continues to change our society. With an influx of people this means that the workforce becomes more diverse. READ MORE

  4. 3. Educate, entertain, and esthetically appeal with influencer marketing videos – but how? : A qualitative descriptive study of the utilization of education, entertainment, and esthetic aspects in influencer marketing videos to promote second hand fashion online stores. 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Olivia Mikkola; Meri Viro; [2023]
    Keywords : Online second hand fashion store; social media influencer; store promotion; education; entertainment; esthetics;

    Abstract : Background The online second-hand fashion market is a growing market that can be promoted with the help of social media and influencers. Influencers can help with store promotion as well as to promote sustainability and, therefore, promote this alternative fashion consumption style. READ MORE

  5. 4. Investigating Validity of Semantic Measures vs Rating Scales in Assessing Personality

    University essay from Lunds universitet/Institutionen för psykologi

    Author : Sofie Gustavsson; Henrietta Plate; [2023]
    Keywords : Rating scales; semantic measures; Five Factor Model of personality; The Big Five; IPIP-NEO 30; Natural Language Processing; Social Sciences;

    Abstract : Within personality research, self-report questionnaires are a common approach. This study takes aim at investigating whether self-report questionnaires are enough, or if semantic measures, through Natural Language Processing, could be a substitute or complementary method, in assessing personality. READ MORE

  6. 5. Trust in a compulsory virtual work situation : A qualitative case study of coworker’s experience of trust

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Emil Jansson; Filip Blomqvist; [2022]
    Keywords : Trust; Telework; Organizational change; Social exchange; Ability; Benevolence; Integrity.;

    Abstract : In unpredictable crises, situations arise where the effects of the crisis do not manifest themselves during or after it is overplayed. The research literature has been limited to studying the context of a combination of an ongoing pandemic and how it affects the trust between coworkers in a virtual work environment, in which they have been compelled to work because of external pressures. READ MORE