Essays about: "descriptive norm"

Showing result 11 - 15 of 24 essays containing the words descriptive norm.

  1. 11. Investigating Swedes’ attitudes towards their own and other Swedes’ English accents

    University essay from Högskolan Väst/Avd för utbildningsvetenskap och språk

    Author : Cornelia Elmelid; [2021]
    Keywords : Accent attitudes; Standard Language Ideology; Social Identity Theory;

    Abstract : Within the sociolinguistic field of accent attitudes, it has often been shown that both native and non-native speakers show preference for certain accents, especially for native varieties. This ‘native speakerism’ can have a negative impact on second language speakers, as the stigmatisation they may experience can hinder their willingness to speak. READ MORE

  3. 12. Norms, Nudging, and Sustainable Consumption- An interactive online experiment evaluating the impact of descriptive and injunctive norms on the consumption of sustainability labelled products

    University essay from Göteborgs universitet/Graduate School

    Author : Viktor Johansson; [2020-08-31]
    Keywords : nudging; sustainable consumption; injunctive norm; descriptive norm; Fairtrade; KRAV; EU Organic;

    Abstract : Sustainable consumption is one important factor in mitigating negative environmental and societal impacts of extensive production and consumption. Behavioural interventions, such as nudging, have been suggested as potential methods in changing customer behaviour. READ MORE

  4. 13. The personalization-privacy paradox: personalized ads on social media : Exploring invasive ads on social media, in relation to perceived usefulness, consumer privacy and trust

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Oliver Hillqvist; Amanda Johnsson Östergren; [2020]
    Keywords : Privacy; trust; social media; invasiveness; usefulness; personalized marketing;

    Abstract : Background: In the realm of online digital marketing, personalization tailored around the user’s interests are becoming the norm. It is becoming more and more challenging for marketers to get the attention of relevant consumers and get heard through all the noise. READ MORE

  5. 14. Understanding the Digital Future : Applying the Decomposed Theory of Planned Behaviour to the Generation Y's Online Fashion Purchase Intention while Creating and Using a Customised Avatar

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Eva Lancere de Kam; Jacqueline Diefenbach; [2020]
    Keywords : Virtual fitting; virtual fashion; virtual avatar; customised avatar; Theory of Planned Behaviour; Decomposed Theory of Planned Behaviour; Generation Y; online buying behaviour;

    Abstract : Abstract Purpose - The purpose of this master thesis is to research the Generation Y’s online purchase intention for fashion items while creating and using a customised avatar. Overall, the objective is to create a better understanding of this technology’s potential, formulate managerial implications for fashion businesses and strengthen business viability. READ MORE

  6. 15. Squaring the Circle: Norm Diffusion in Sustainable Development; The Case of Circular Economies.

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Jessica James; [2019]
    Keywords : Circular Economy; Norm Diffusion; Sustainable Entrepreneurship; Sustainable Development; Constructivism; Development Cooperation; Actors; Global South; Social Sciences;

    Abstract : Environmental degradation, biodiversity loss and climate change are critical issues currently facing modern society; in order to mitigate against further damage and in attempt to reverse human-induced effects, a paradigmatic shift is required. Sustainable development functions as the dominant discourse in guiding such mechanisms as the circular economy in achieving the conservation of the planet. READ MORE