Essays about: "develop logo"

Found 3 essays containing the words develop logo.

1. 1. The impact of AI on branding elements : Opportunities and challenges as seen by branding and IT specialists

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Alfedaa Sabbar; Lina Nygren Gustafsson; [2021]
   Keywords : AI; ML; GANs; DNN; Branding; Logo; Visual brand elements; Non-visual brand elements;

   Abstract : Background: The usage of AI is becoming increasingly necessary in almost every industry, including marketing and branding. AI can help managers, marketers and designers in the marketing and branding sectors to overcome realistic and practical challenges by providing data-driven results. These results could be used in making decisions. READ MORE

3. 2. The impact of digitalization on logo design

   University essay from

   Author : Elias Stråle; Mohammad Selwaye; Khaled Akkad; [2021]
   Keywords : Graphic design; Logo design; Branding; Visual Communications; identity; marketing; digitalization;

   Abstract : A logo is a vital part of any company’s visual identity. The following report exploreshow logo design got affected by the recent age of digitalization. The report helpsoutline essential parts of successful logo design for current and future mediums. READ MORE

4. 3. Branding National Identity

   University essay from Lunds universitet/Sociologi

   Author : Anamaria Georgescu; Andrei Botescu; [2004]
   Keywords : Sociology; Sociologi; Social Sciences;

   Abstract : The following thesis, "Branding national identity", authored by Anamaria Georgescu and Andrei Botescu, attempts to develop a multidisciplinary perspective on a particularly new topic raised by marketing and advertising. Several theoreticians in the field discern the matter as a strategy of "fighting globalisation with its own weapons" (Simon Anholt, 2002). READ MORE