Essays about: "digital communication channels"
Showing result 16 - 20 of 113 essays containing the words digital communication channels.
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16. Design principles for Product-Service Systems : Using a washing machine as an example
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Product-Service Systems (PSS) represents an emerging paradigm in which products and services are integrated to provide enhanced value to customers. By focusing on the specific context of a washing machine, this project explored the opportunities and challenges associated with designing for PSS. READ MORE
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17. The Role of Technology in Humanitarian Accountability : Analysis of Social Listening Role During the COVID-19 Response
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : During recent public health emergencies, such as COVID-19 pandemic, the spread of over, false and misinformation in social media, resulted in an exponential use of digital social listening methodologies- in summary defined as collection and analysis of voices, concerns and/or perceptions expressed by individuals and communities- as part of the humanitarian response. This raises the question on how those social listening findings are being used and influence emergency responses, while also addressing affected people’s needs and concerns, as part of the Accountability to Affected Populations (AAP) mandate- an obligation of every organisation on the ground to place people affected by crisis at the centre of humanitarian action and promote respect for their human rights. READ MORE
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18. How does brands' participation in an accidental controversy affect their reputation? : An application of the situational crisis communication theory to firestorms
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : This study aims to investigate the strategies used by brands to recover from firestorms following controversies in the age of social media. The focus is on understanding the brand-customer relationship aspect of firestorms and the importance of monitoring and comprehending them to minimize their impact. READ MORE
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19. Is knowledge like salmon - does it jump upstream? The workings of vertical reverse knowledge flows from emerging market subsidiaries
University essay from Göteborgs universitet/Graduate SchoolAbstract : Purpose – The purpose of this study is to increase the understanding of how reverse knowledge flows from emerging market subsidiaries work and what affects them. Consequently, the study contributes to the global business behavior of MNCs and how to benefit from knowledge within the company network. READ MORE
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20. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE
