Essays about: "SMEs channels"

Showing result 1 - 5 of 26 essays containing the words SMEs channels.

  1. 1. Digital Marketing Challenges Face by SMEs in Developing Countries: Cross country case studies from Bangladesh and Sri Lanka

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Syed Rubyat Ahsan; Menu Geethika Nishadi; [2023]
    Keywords : SMEs; Digital marketing; Digital marketing channels; Internet marketing; Digital marketing ecosystem; Digital marketing challenges; Social media; Digital marketing in developing countries.;

    Abstract : .... READ MORE

  3. 2. Open Innovation Practices in Colombian SMEs: Current State, Barriers, and Pathways to Success

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Jessica Borbon Moya; [2023]
    Keywords : Innovation; Open innovation; Colombia; SMEs; change; business models; organizational culture; development; sustainability; progress; Innovation; öppen innovation; Colombiaa; små och medelstora företag; förändring; affärsmodeller; organisationskultur; utveckling; hållbarhet; framsteg.;

    Abstract : This research examines the present state of Open Innovation (OI) and its spread among Colombian Small and Medium Enterprises (SMEs). The research addresses the scarcity of studies on innovation diffusion in underdeveloped countries like Colombia, specifically focusing on the adoption and practices of OI among SMEs. READ MORE

  4. 3. How do B2B use social media to build trust? : An exploratory study in what aspects create, maintain and destroy interorganizational trust

    University essay from Högskolan i Skövde/Institutionen för handel och företagande

    Author : Elin Adolfsson; Ida Kucera; [2023]
    Keywords : B2B; inter-organizational; trust; business relationships; social media; transparency; trust creation; trust maintenance; trust destruction; B2B; interorganisatorisk; förtroende; affärsrelationer; sociala medier; transparens; skapa förtroende; underhålla förtroende; förstöra förtroende;

    Abstract : Social media usage in the B2B sector is increasing at a slower rate than B2C and the research literature sends a unanimous message; B2B firms would benefit in multiple ways using social media as a tool when establishing and entertaining business relationships. The concept of trust is proved to be of great importance in the construction of these relationships. READ MORE

  5. 4. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Luyao Wang; Jonas Lundquist; [2022]
    Keywords : Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

    Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE

  6. 5. Can Swedish SMEs preparefor the next global crisis?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Kristoffer Gunnarsson; Marcus Jansson; [2022]
    Keywords : covid-19; international; sales channels; trade fairs; global crisis; swedish sme; adaption; digitalization; risk acknowledgements.;

    Abstract : The covid-19 pandemic has impacted the international business environmentheavily. This global crisis has forced companies all over the world to adapt.The ability to adapt has been a critical factor in being able to compete oreven survive. READ MORE