Essays about: "digital marketplace"

Showing result 11 - 15 of 35 essays containing the words digital marketplace.

1. 11. Development Of Enterprise Software Applications : Implementation challenges & opportunities

   University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

   Author : Wissam Sawah; Nicklas König; [2021]
   Keywords : Enterprise software development; User interface; CSV files; Usability testing; challenges; opportunities;

   Abstract : Companies are looking for ways to improve their business practices to work more efficiently.They are also looking for technology that can improve their workflows and customer service systems. READ MORE

3. 12. E-commerce in Greece and Sweden: A cross-country investigation of consumer privacy attitudes and behaviours

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Maria Zoi Damanaki; Michaela Kanaan; [2021]
   Keywords : Online privacy concerns; Privacy e-commerce; Cross-country online behaviour; Power-responsibility equilibrium; Hofstede’s cultural dimensions;

   Abstract : Purpose: The purpose of this study is to contribute with a cross-country approach to the research about consumers’ online privacy concerns by investigating Greek and Swedish consumers’ privacy attitudes and behaviours in the digital marketplace. Theoretical framework: The study’s theoretical framework is based on the Power-Responsibility Equilibrium Theory (PRE) perspective and three of Hoftsede’s cultural dimensions; uncertainty avoidance, power distance, and individualism. READ MORE

4. 13. Customer Involvement in the Product DevelopmentProcess at an SME Digital Business Platform

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : ASTRID INGELS; YLVA SANNERUD; [2021]
   Keywords : User involvement; Customer Satisfaction; User research; Product development processes; Software development processes; Platform business; Användarinvolvering; Kundnöjdhet; Användarundersökning; Produktutvecklingsprocesser; Mjukvaruutvecklings-processer; Plattformsföretag;

   Abstract : Some of the world’s most valuable companies today are platform businesses. Both smaller and larger companies are turning their product and service development from a linear developmentapproach to a platform approach. READ MORE

5. 14. Talk about value, not product... : The solution to widen the sales pipeline?

   University essay from Umeå universitet/Företagsekonomi

   Author : Malin Väringstam; Annina Wede; [2021]
   Keywords : Customer Acquisition; Lead Generation; Lead Management; Sales Development Inside Sales;

   Abstract : Business-to-business (B2B) organizations are facing challenges related to complex sales cycles and increasing competition, resulting in more value-driven sales processes and a holistic ecosystem for the B2B marketplace. Recent studies have acknowledged the lack of research on inside sales and sales development in B2B organizations. READ MORE

6. 15. Online and Offline Resources in the Internationalization of an Online Marketplace: A Digital Alternative to Freight Forwarding. A Single Case Study of Adnavem

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Ingrid Nyquist; Antonia Starzmann; [2020-02-13]
   Keywords : International Business; Internationalization; Born Globals; Adnavem; Freight Forwarding; Tech-company; Digitalization; Transport Logistics;

   Abstract : Technological change is considered one of the most important underlying roots for the globalization of economic activity. It has created the new economy online, and the internet has evolved to be a marketplace for traditional firms and given life to new types of companies. READ MORE