Essays about: "digital marketplace"

Showing result 6 - 10 of 35 essays containing the words digital marketplace.

1. 6. Attractiveness of Digital B2B Marketplaces for Cross-Border Internationalization : A Conjoint Analysis to Investigate User Preferences

   University essay from

   Author : Claas Uebler; Sophia Reinmund; [2023]
   Keywords : digital platform; digital marketplace; cross-border; internationalization; user preferences; B2B;

   Abstract : Background: Digital platforms include various business models and represent a large and growing part of the economy empowered by digitalization. The added value of platforms depends crucially on their user interactions, which is why adopting new users is crucial. READ MORE

3. 7. Predicting NFT Marketplace Growth Using Frequency of Tweets Regarding Safety Concerns

   University essay from KTH/Datavetenskap

   Author : August Tengland; Michael Ask; [2022]
   Keywords : ;

   Abstract : NFTs, short for Non-Fungible Tokens, are one of the most talked about and controversial technologies to emerge from the crypto landscape. The digital assets, which derive the capabilities of other cryptocurrencies, have paved a new way for artists, musicians and other creators to monetize their works. READ MORE

4. 8. A New Era of the Visual Art Market? : A Platform Analysis of the biggest NFT market OpenSea on Diversity and Equality

   University essay from Uppsala universitet/Institutionen för ABM

   Author : Wai Ling Ng; [2022]
   Keywords : Visual Art Market; NFT; Blockchain; OpenSea; Diversity; Equality;

   Abstract : The thesis investigates OpenSea, the world’s largest NFT marketplace on whether it promotes the decentralization of the visual art market and lowers the entry barriers of the market for artists to connect with potential collectors and thus promoting diversity and equality to the market.  The success of an artistic career requires connections with art dealers and high cultural institutions, because art professionals act as the gatekeepers of the art market by evaluating the value of artworks and artists (Prinz, 2022). READ MORE

5. 9. What's Next? A qualitative study about the growth of online B2C marketplaces in the Swedish fashion retail industry. Will curated marketplaces replace retail companies' own online channels?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Lisa Fahlgren; Karin Östberg; [2022]
   Keywords : Curated Marketplaces; Digital Marketplaces; Fashion Retailing; E-commerce; Social Commerce;

   Abstract : Online marketplaces are currently gaining popularity in the Swedish market, and global incumbents such as Amazon have recently entered the market. Marketplace platforms are traditionally seen as an additional distribution channel that serves as an opportunity for retailers to capture new revenue streams and customers. READ MORE

6. 10. Digital platform growth under contextual limitations. A case study of growing a complementary digital marketplace

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Erik Laurin; Lars Thalmann; [2021-11-15]
   Keywords : digital platform; digital marketplace; platform growth; critical mass; hybrid business model; efficiency model; platform investment model;

   Abstract : With the advent of digital technologies, platforms have become a digital business model with the power to disrupt organizations and industries. Firms are eager to exploit digital platforms’ immense potential for user growth but find themselves facing challenges and limitations that cannot be overcome with traditional business expertise. READ MORE